Senior Media Buyer (Meta Ads Specialist)

Senior Media Buyer (Meta Ads Specialist) – Remote | Facebook & Instagram Ads | $10K–$250K BudgetsLocation: Remote Working Hours: EST (U.S. Hours) Position Type: Full-TimeAbout the RoleWe’re hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid acquisition across Facebook and Instagram.This is not a campaign setup role.You will own performance end-to-end — from creative direction to scaling campaigns — across multiple accounts.If you understand that creative + data = performance, and you’re confident managing serious ad spend, this role is built for you.About the CompanyOur client is a fast-growing, performance-driven marketing agency focused on scaling service-based businesses.Remote-first teamFast execution environmentResults over processHigh ownership, high accountabilityThis is a place for operators who move fast, test aggressively, and care about outcomes.What You’ll OwnCampaign Ownership & ScalingBuild, launch, and scale campaigns using:Meta Ads ManagerOwn Facebook & Instagram ads from idea → execution → scaleManage and optimize key metrics:CPLCPAROASHandle budgets ranging from $10K to $250K+ per monthCreative Strategy (This Is Critical)Develop high-converting ad angles and conceptsWrite ad copy that actually convertsLead creative production:Static adsUGC videosVideo scriptsUse AI tools like ChatGPT for ideation and speedBrief designers and video editors with clear directionTesting & OptimizationContinuously test:AudiencesCreativesOffersIdentify winning combinations and scale fastAnalyze performance daily and optimize aggressivelyPerformance AnalysisDeep-dive into campaign dataTranslate metrics into actionable decisionsImprove performance consistently across accountsCross-Team CollaborationAlign campaigns with revenue goalsWork with internal teams on funnel performanceOwn outcomes — not just executionWhat Success Looks LikeConsistent improvement in CPL, CPA, and ROASFast campaign launches and scalingNew winning creatives tested regularlyMeasurable revenue growth across accountsMust-Have Requirements (Non-Negotiable)3+ years running Facebook/Instagram ads at a high levelProven experience managing $10K+/month ad spendExperience managing multiple accounts (5+) simultaneouslyStrong expertise in:Meta Ads ManagerFacebook Business SuitePixel tracking & conversion optimizationAbility to analyze data deeply and make decisions fastStrong copywriting skills (ads that convert, not just sound good)What Separates Top CandidatesExperience managing $100K–$250K+ monthly budgetsStrong understanding of full-funnel strategyHands-on experience with:UGC workflowsVideo ad productionUse of AI tools for creative and optimizationFamiliarity with:GoHighLevelClose CRMWhat a Typical Day Looks LikeReview campaign performance across accountsLaunch new creatives and test variationsOptimize budgets, targeting, and bidsAnalyze data and identify scaling opportunitiesBrief creative team on new anglesAlign campaigns with revenue goalsIn short: You are responsible for turning ad spend into revenue at scale.Key Metrics (KPIs)Cost Per Lead (CPL)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Creative testing velocityCampaign scalability and growthInterview ProcessInitial Phone ScreenVideo Interview with RecruiterClient InterviewOffer & Background VerificationApply NowIf you’re a performance-driven Media Buyer who understands how to scale Meta ads using both data and creative, this role gives you full ownership and real impact.Apply now and own performance, not just campaigns.Originally posted on Himalayas