Marketing Specialist (Virtual- BR)

Marketing Specialist Department: MarketingReports to: CEOLocation: Virtual Employment Type: Full-TimeAbout UsAt Gophermods, we believe every student deserves access to the technology they need to learn and grow. Founded in 2010 in Minneapolis, MN, we've built a nationwide reach by supporting schools and small to medium-sized businesses through every stage of the technology lifecycle, including device repair, refurbishment, sales, accessories, and professional services.We're a small company with a big mission, guided by three core values: setting the standard, being curious, and thriving together. Our team is innovative, fast-paced, and collaborative. We are always looking for new and better ways to tackle challenges. If you're looking for meaningful work that makes a real impact, we'd love to have you on the team.Position SummaryGophermods is hiring our first dedicated Marketing Specialist to build and own the marketing function from the ground up. This hands-on, high-visibility role reports directly to the CEO and is responsible for establishing measurement, developing K–12 buyer personas, launching multi-channel campaigns, and representing the brand at key industry events. The primary focus is K–12 education (long sales cycle, trust-driven buying), with secondary support for SMB tech repair/services (shorter, more transactional cycle). This role has a defined growth path to Marketing Manager within 12–18 months based on performance and company growth.Key ResponsibilitiesAudit and activate existing marketing assets, including CRM data, website, email list, and social channelsBuild and maintain a marketing measurement framework and dashboard; establish baselines, KPIs, and ongoing reporting to the CEODevelop and refine K–12 buyer personas through direct research, interviews, and collaboration with sales and leadershipCreate a prioritized marketing plan and execute campaigns across email, content, social, SEO, and paid media (as appropriate)Build and manage a thought leadership and content strategy that supports long sales cycles and strengthens credibility with K–12 decision-makersPlan and support 3–4 tradeshows/industry events per year (booth strategy, live attendee engagement, post-event follow-up, and performance reporting)Manage and optimize the marketing technology stack (CRM/automation/analytics/social tools); evaluate and implement new tools as neededPartner closely with the CEO and sales team to align marketing programs with revenue targets and pipeline needsTrack and report performance metrics including MQLs, pipeline influence, CAC, conversion rates, and other relevant funnel metricsRequired QualificationsEducation: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)Experience: 3–6 years of hands-on, multi-channel marketing experienceSkills / Qualifications:Proven ability to build and use marketing measurement frameworks; fluency with metrics such as CAC, ROAS, LTV, MQL-to-SQL conversion, and pipeline influenceExperience developing buyer personas using real research (e.g., customer/market interviews), not just templatesTradeshow/event marketing experience, including booth strategy and real-time attendee engagementGeneralist SEO knowledge (on-page fundamentals, content strategy for search, basic E-E-A-T understanding)Experience evaluating, implementing, and managing marketing technology tools (CRM, email/automation, analytics, social management)Strong content and communication skills, including thought leadership support and executive-ready presentation skillsComfort serving as the external face of the brand and engaging prospects and partners in-personDemonstrated data-informed decision making and ability to translate activity into business outcomesProficient in English (C1/C2)Preferred QualificationsExperience marketing to K–12 education, edtech, or public sector buyersFamiliarity with B2B demand generation and longer sales cyclesExperience with local/SMB service marketingExperience mentoring or onboarding junior team membersParticipation in professional marketing development (e.g., Inbound conference or similar)Experience with Pipedrive (or similar CRM)Schedule Schedule: Monday through Friday, standard CST business hours (exact schedule coordinated with the CEO) Overtime: Occasional overtime may be required during campaigns, events, or peak periods Benefits14 PTO Days and option for 2 additional weeks unpaid. Performance incentives tied to MQL generationHow to ApplySubmit your resume and cover letter . Applications will be reviewed on a rolling basis.Equal Opportunity StatementGophermods is an Equal Opportunity Employer, and we welcome applicants of all backgrounds, experiences, and identities. We firmly believe that a diverse team drives innovation, strengthens our training programs, and better serves our communities.We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age