META/Facebook Ads Media Buyer (Lead Generation)

About Winning AssistantsWinning Assistants is one of the fastest-growing offshore staffing companies helping doctors, clinic owners, and healthcare businesses scale with highly trained virtual assistants.We help healthcare practices save time, streamline operations, reduce payroll costs, improve patient experience, and grow faster through elite remote talent.We are aggressively scaling our paid advertising efforts and currently spend over $100,000/month on META Ads, with plans to continue increasing spend.We are looking for a high-level Senior Media Buyer who deeply understands Meta Ads, conversion psychology, creative strategy, funnel optimization, and performance marketing.This is NOT an entry-level role.We are looking for someone obsessed with performance, data, testing, scaling, and booked calls.Your Main GoalYour primary objective is simple:Generate qualified booked calls profitably through Meta Ads.You will be responsible for helping us scale ad spend while maintaining strong performance metrics across the entire funnel.This means understanding:CTRHook rateThumbstop ratioCPCCPMLanding page conversion rateCost per leadCost per booked callShow ratesLead qualitySales conversion qualityFunnel bottlenecksCreative fatigueScaling strategyYou should understand that media buying is NOT just “launching ads.”You must understand how the:ad creative,audience,offer,landing page,tracking,qualification process,and sales processall work together.ResponsibilitiesMeta Ads ManagementLaunch, manage, and optimize Meta ad campaigns dailyManage campaigns spending thousands per dayScale winning campaigns aggressively while maintaining efficiencyMonitor ad account health and performanceTest new campaign structures, audiences, and scaling methodsAnalyze performance trends and identify bottlenecks quicklyReduce CPA and improve overall funnel efficiencyCreative Strategy & TestingYou will work closely with our creative/content team.Responsibilities include:Identifying winning ad anglesSuggesting new hooks and messagingResearching competitorsAnalyzing winning creativesIdentifying creative fatigue earlyStructuring creative testing systemsGiving feedback to editors/content creatorsUnderstanding different audience awareness levelsYou should know how messaging changes depending on audience sophistication and awareness.Funnel & Landing Page OptimizationYou must deeply understand landing page performance.This role is NOT limited to ad management.You should be able to analyze:Why some ads have high CTR but poor conversionWhy some ads bring low-quality leadsWhy landing pages underperformHow messaging alignment impacts conversion ratesHow qualification impacts lead qualityYou will continuously work on improving:Landing page CVRFunnel flowForm completion rateAppointment booking rateLead qualityTracking & AttributionYou must understand:HyrosMeta PixelUTM trackingAttribution windowsConversion API (CAPI)Funnel tracking systemsYou should be highly analytical and obsessed with understanding:“Where are our best booked calls actually coming from?”Data Analysis & ReportingMonitor KPIs dailyCreate performance insights and recommendationsIdentify scaling opportunitiesSpot inefficiencies quicklyReport findings clearly to leadershipYou should be comfortable making decisions backed by data.RequirementsMUST HAVE:Proven experience managing Meta Ads at a high levelExperience generating booked calls (NOT just leads)Strong understanding of direct response marketingStrong understanding of conversion-focused funnelsStrong understanding of Meta Ads ManagerStrong communication skillsStrong analytical thinkingAbility to move fast and executeAbility to thrive in a fast-paced environmentHUGE PLUS IF YOU HAVE:Experience with high-ticket service businessesExperience with HyrosExperience scaling campaigns past $50k/month ad spendExperience improving landing page conversion ratesExperience working with creative teamsExperience inside agenciesWhat We’re Looking ForWe are NOT looking for:someone who just boosts postssomeone who relies only on broad targeting without strategysomeone who waits days to make decisionssomeone who only understands surface-level metricsWe ARE looking for:someone proactivesomeone obsessed with performancesomeone analyticalsomeone competitivesomeone who loves scalingsomeone who thinks like an operator, not just an employeeCompensationCompetitive monthly salaryPerformance-based incentives availableLong-term growth opportunityPotential leadership opportunity as the marketing team expandsWork SetupFull-TimeRemotePhilippines preferredMust have reliable internet and equipmentMust be highly responsive during working hours (California - Pacific Standard Time)To ApplyPlease send:Your resumeCase studies/results/screenshotsUsing Loom.com, please record yourself answering the following questions and send us the video link once completed:Walk us through a Meta Ads campaign you personally scaled successfully. Please include:Starting ad spend vs. scaled ad spen