Paid Ads Specialist (PPC Manager)

This is a remote position.Our client is looking for a Paid Ads Specialistto lead and scale paid acquisition efforts across a growing portfolio of youth-focused businesses. They operate in the youth enrichment space and have expanded their programs and market presence significantly in recent years.This role is not your typical “scale one big account” PPC job. It’s about managing multiple smaller local campaigns at once and building systems that actually scale. Think less chaos, more structure. If someone loves data, systems, and making performance predictable across many accounts, this is their lane.ResponsibilitiesPlan, launch, and continuously optimize Google Ads campaigns (Search, Performance Max, and Local) across multiple brands and locationsManage Meta Ads campaigns to support awareness and lead generation effortsBuild scalable and repeatable campaign structures that can be applied across different marketsHandle multiple local advertising budgets simultaneously, ensuring efficient spend allocationMonitor campaign performance and proactively identify optimization opportunitiesDevelop standardized frameworks for keyword targeting, audience segmentation, and campaign setupTrack and analyze key metrics such as cost per lead, conversion rates, lead volume, and ROASExecute A/B testing across ad creatives, landing pages, keyword strategies, and audience targetingGenerate clear, actionable performance reports to guide decision-makingDesign and document scalable PPC systems, workflows, and best practicesImprove operational efficiency through automation and structured processesUse AI tools to support keyword research, ad creation, data analysis, and reporting while applying strong strategic judgmentCollaborate with leadership and marketing stakeholders to align campaigns with growth objectives Requirements5–10+ years of experience in PPC, ideally within a digital marketing agencyProven track record managing multiple ad accounts at the same timeStrong hands-on experience with Google Ads (primary) and Meta Ads (secondary)Solid understanding of local lead generation strategiesExperience working with small to mid-sized budgets across multiple campaignsStrong analytical mindset with the ability to interpret data and drive decisionsExperience with conversion tracking and campaign performance analysisAbility to build and document scalable systems and processesExperience using AI tools to enhance marketing workflowsQualificationsDeep knowledge of search campaigns, keyword strategy, and conversion optimizationStrong problem-solving skills and attention to detailHighly organized with the ability to manage multiple campaigns without losing qualityComfortable working with structured systems and frameworksExperience in education, sports, or service-based industries is a plusBackground in multi-location or local marketing campaigns is highly preferred Originally posted on Himalayas