Marketplace Advertising Specialist (Walmart & Target)

🛒 Job Description: Marketplace Advertising Specialist (Walmart & Target)OverviewWe are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.Key ResponsibilitiesMarketplace ManagementCreate, optimize, and maintain product listings on Walmart Marketplace and Target Plus.Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.Advertising & PPC CampaignsPlan, execute, and optimize PPC campaigns on Walmart and Target platforms.Monitor ad performance, adjust bids, and implement strategies to maximize ROI.Conduct keyword research and competitor analysis to improve campaign efficiency.Performance AnalysisTrack KPIs such as CTR, conversion rate, ACOS, and ROAS.Provide regular reports with actionable insights and recommendations.Cross-Functional CollaborationWork closely with marketing, operations, and product teams to align marketplace strategies with overall business goals.Stay updated on marketplace trends, policies, and algorithm changes.✅ QualificationsRequired ExperienceMinimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus.Proven track record in PPC advertising on both platforms.Demonstrated ability to create new listings from scratch on Walmart Marketplace.Technical SkillsStrong knowledge of marketplace advertising tools and dashboards.Proficiency in keyword research, bid management, and campaign optimization.Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards).Soft SkillsDetail-oriented with excellent organizational skills.Strong analytical and problem-solving abilities.Effective communication and collaboration skills.Ability to work independently and manage multiple projects simultaneously.PreferredExperience with other marketplaces (Amazon, Target) is a plus.Background in e-commerce strategy and digital marketing.Originally posted on Himalayas