Golden State Cider - Marketing Brand Manager

**Marketing Brand Manager** **Location:** California \- Remote **Department:** Marketing **Reports to:** CEO **Join Our Small but Mighty Team!** At **Golden State Cider (Sonoma Craft)**, we’re a passionate, tight\-knit crew dedicated to crafting exceptional beverages and building brands that people truly connect with. Our team is collaborative, creative, and driven by the work we do — and we’re looking for someone who can help elevate our story even further. We’re searching for a **Marketing Brand Manager** with **extensive DTC experience** and a strong background in the **alcohol/beverage industry** to help shape how our brands connect directly with consumers. This role plays a critical part in driving brand awareness, engagement, and revenue through digital channels, product launches, events, and retail programs. In this role, you’ll lead the development and execution of brand strategies that bring our story to life across all channels while partnering closely with Sales, Compliance, and Production to ensure marketing initiatives are aligned, compliant, and impactful. This position is ideal for someone who understands the unique dynamics of DTC marketing within the alcohol space, thrives in a collaborative and fast\-paced environment, and is equally comfortable setting strategy and rolling up their sleeves to build authentic brand experiences that contribute meaningfully to a growing beverage company. **Job Summary** The Brand Manager reports to the CEO and is a key member of the leadership team. The Brand Manager owns all aspects of brand planning, marketing communications, developing and utilizing customer insights, designing and executing marketing campaigns, executing sales enablement programs to increase revenue, strategizing with leadership to maximize sales growth, and product development and product lifecycle activities. This position requires a hybrid of leadership ability and “hands on'' development and execution of the marketing function for all Sonoma Craft products. **Job Responsibilities** **Leadership \& Oversight** * Manages the Marketing Department Staff * Manages the department budget and incorporates cost\-saving ideas. * Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products. * Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization * Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency. * Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions. * Work with the Sales team in designing strategies for supporting sales efforts via