Associate Marketing Manager

Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations. Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®.We are seeking an Associate Marketing Manager for our First Quality Consumer Products facility working remotely.Success in this role will be measured by the ability to drive category growth, strengthen brand equity, deliver impactful marketing programs, and foster collaborative partnerships with Sales to achieve customer and company objectives.Strategic Brand & Account Marketing ManagementServe as the primary marketing lead for assigned retail accounts, ensuring all marketing initiatives are tailored to customer-specific needs and aligned with overall FQCP strategyIncluding but not limited to: Promotional campaigns, eCommerce content, Assortment/POG decisions and shopper marketing initiativesDevelop a deep understanding of account’s category strategy, shopper demographics, and competitive landscape to position company offerings for maximum impactCollaborate with Sales counterparts to co-create annual joint business plans (JBPs) that integrate marketing activation calendars, promotional strategies, assortment changes and innovation timelinesEnsure all account-specific marketing programs are aligned with corporate objectives, brand guidelines, and profitability targetsMarketing Program Development & ExecutionLead the creation and execution of customer-specific marketing programs, including in-store merchandising, digital campaigns, sampling initiatives, and seasonal promotionsPartner with Sales to secure retailer buy-in for marketing programs and ensure flawless execution at shelf and onlineManage creative development, packaging updates, and content creation in collaboration with internal design, insights, and product teamsOversee eCommerce content optimization for assigned accounts, ensuring product detail pages, imagery, and enhanced content meet retailer requirements and drive conversionBusiness Performance Monitoring & InsightsTrack and analyze marketing program performance using syndicated data, retailer POS, and digital analytics to measure ROI and inform future strategiesPartner with Sales and Insights teams to identify trends, gaps, and opportunities within assigned accountsProvide actionable recommendations to Sales counterparts for promotional adjustments, assortment changes, or marketing enhancements based on data-driven insightsPrepare and present marketing performance reviews to internal leadership and retail partners, highlighting impact on sales, share, and brand healthCustomer Communication & Relationship BuildingMaintain consistent, professional communication with retail marketing and merchandising contacts to ensure alignment on program objectives and timelinesAct as a category and brand advocate by sharing shopper insights, innovation updates, and marketing best practices that add value to the retailer’s businessRepresent the company at customer marketing meetings, trade shows, and industry events to strengthen relationships and enhance FQCP visibilityCross-Functional CollaborationPartner closely with Sales counterparts to ensure marketing strategies support account-specific sales goals and joint business plansCollaborate with Product Development, Insights, Supply Chain, Finance, and eCommerce teams to deliver cohesive, customer-ready programsWork with Sales to forecast demand for marketing-driven initiatives and ensure inventory readiness for promotions and launchesAlign with Sales on pricing, promotional tactics, and merchandising execution to maximize program successAssortment Optimization & MerchandisingProvide recommendations for all assortment needs for Brick & Mortar and eCommerceProvide an Opportunity Gap Analysis for each retailer based on category performance, consumer trends, and space constraintsPartner with Insights to develop planogram recommendations and merchandising strategies that maximize visibility