VP, Digital Health Engagement & Retention

OverviewWho We AreReady to create a healthier world? We are ready for you! Personify Health is on a mission to simplify and personalize the health experience to improve health and reduce costs for companies and their people. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.ResponsibilitiesWe’re looking for a bold, data-driven leader to transform how millions of members engage with our Wellbeing platform. You will define strategies that activate, retain, and guide members while directly influencing health outcomes and cost savings. This is a rare opportunity to shape a consumer engagement engine at scale, bridging marketing, behavioral science, and clinical impact.What You’ll DoEngagement & Lifecycle StrategyDefine enterprise-wide consumer engagement strategy across activation, retention, re-engagement, and sustained participation.Design member journeys aligned to health needs, preventive care, and behavior change opportunities.Ensure engagement strategies reinforce clinical priorities and drive measurable outcomes.Performance Marketing & GrowthOwn KPIs including activation, enrollment, engagement, retention, and pathway completion.Optimize campaigns through segmentation, targeting, and test-and-learn experimentation.Identify and resolve friction points to improve funnel conversion and sustained participation.Data-Driven Insights & ROIEstablish attribution models linking engagement behaviors to clinical and economic outcomes.Translate engagement performance into actionable insights and executive-level reporting.Continuously refine strategies based on member behavior, data trends, and platform capabilities.Team Leadership & CollaborationBuild, scale, and lead a high-performing engagement and performance marketing organization (15+ team members).Partner cross-functionally with Product, Clinical, Data, and Commercial teams to align strategy and execution.Set clear performance expectations and accountability standards across the function.What Success Looks LikeIncreased activation, enrollment, and sustained engagement across member cohorts.Clear, measurable linkage between engagement activities and improved health outcomes.Demonstrated influence on medical trend, risk reduction, and care navigation behaviors.A scalable, repeatable engagement engine that drives platform differentiation and measurable ROI.Why Join UsShape the future of digital health engagement at a mission-driven, fast-growing platform.Work at the intersection of marketing, behavioral science, and healthcare.Lead a high-impact team with autonomy, resources, and the ability to innovate at scale.Directly influence measurable health and economic outcomes for millions of members.QualificationsExperience leading enterprise engagement, operations, or digital health programs in a complex, multi-stakeholder environment, with a client/membership base of 5,000+, and accountability for global or national-scale outcomes.Proven ownership of activation, retention, and utilization KPIs in a data-driven environmentExperience integrating engagement strategies with clinical or healthcare decision workflowsStrong understanding of healthcare data ecosystems, including clinical, claims, and behavioral signalsDemonstrated success building experimentation frameworks and optimization culturesAbility to translate complex engagement performance into executive-level insightsNo candidate will meet every single qualification listed. If your experience looks different but you think you can bring value to this role, we'd love to learn more about you.Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $227,000 to $284,000. Note that compensation may vary based on location, skills, and experience. This position is eligible for medical, dental, vision, and other benefits.We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.#WeAreHiring #PersonifyHealthBeware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them to talent@personifyhealth.com. All of our legitimate openings can be found on the Personify Health Career Site.Origi