Manager, HVMB US/CAN Marketing

**Additional Information** **Job Number**26109998 **Job Category**Brand Management **Location**7750 Wisconsin Ave, Bethesda, Maryland, United States, 20814 **Schedule**Full Time **Located Remotely?**N **Position Type** Management **Pay Range:** $84,000\-$141,000 annually **Bonus Eligible:** Y **JOB SUMMARY** The Manager, HVMB US/CAN Marketing is a key member of the marketing and brand team for Homes \& Villas by Marriott Bonvoy (HVMB). This role focuses on continent\-specific activation of Global Brand Marketing and Performance Marketing strategies, including email, partnerships, social media, paid media, earned media, B2B supply marketing, trade shows, and regional demand generation efforts tailored to the US/Canada vacation rental market. The Manager partners closely across brand performance, brand marketing, operations, digital product, marketing strategy, Account Management, and Business Development to define appropriate customer and partner targets, translate market insights into actionable strategies, and ensure marketing efforts support both guest demand and supply growth. The role also supports Home Management Companies (HMCs) through marketing deep dives, partner onboarding communications, brand standard reviews, joint collateral, trade show activation, and actionable recommendations that improve visibility, listings, and partner performance. **CANDIDATE PROFILE** **Education and Experience** *Required* * 4\-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, Marketing, Communications, or a related field. * Three or more years of experience in business or partnership development, real estate or home rental development, property management, hotel industry, marketing, demand generation, or other relevant business experience, demonstrating a pattern of exceptional performance. *Preferred* * Expert project management and organizational skills with a service mindset and ability to manage multiple stakeholders, agencies, partners, and vendors. * Demonstrated ability to deliver results, effectively prioritize, and execute tasks in a high\-pressure environment. * Experience developing or supporting integrated marketing plans, partner communications, campaign reporting, and performance measurement. **CORE WORK ACTIVITIES** **Marketing Execution** * Executes annual brand plans across marketing and guest experience initiatives that drive brand awareness, brand consideration, site visits, bookings, and overall market share. * Establishes strong knowledge of the vacation rental industry, top demand and focus markets, consumer trends, competitive dynamics, and regional nuances across the US/Canada market. * Executes and implements visual identity, digital identity, brand tone of voice, brand messaging, and content strategy in the US/Canada market. * Harnesses competitive, consumer, and partner insights to help inform business priorities