Marketing Director, CV IMPACT, US Cardiovascular Business Unit

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.Marketing Director, CV IMPACT, US Cardiovascular Business UnitWhat you will doLet’s do this. Let’s change the world. Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Our Cardiovascular team is passionate about seizing the unique opportunity to bring the promise of biotechnology to millions of cardiovascular patients to make a difference in their lives.The US Marketing Director, Cardiovascular will lead the development and execution of a wide range of strategic above brand initiatives in partnership with priority external stakeholders to help address gaps in LDL-C management throughout the healthcare ecosystem and further establish Amgen as a true leader in the CV space. This role will also help shape initiatives that support emerging quality and value-based care frameworks, including preparation for the upcoming LDL-C MIPS quality measure and other performance metrics that influence cardiovascular care delivery. The Marketing Director will oversee the cross-functional strategy and execution of both national and regional programs that drive toward our bold ambition to Half the Number of Cardiovascular related Events by 2030 and achieve our near-term key landmarks to improve LDL-C testing, treatment, attainment of guideline recommendations, and access to medications.This position requires significant leadership and cross-functional collaboration with internal stakeholders including medical, advocacy, corporate communications, V&A, field teams and US/global marketing. This is an excellent, high exposure opportunity for an experienced marketer or cardiovascular expert seeking to join a high performing team committed to drive a meaningful impact on cardiovascular care and patient outcomes.ResponsibilitiesLead the development and implementation of the long-term vision and strategic roadmap for CV IMPACT that will help to guide cross-functional prioritiesDesign the execution of innovative initiatives and tactics in alignment with brand strategic imperativesEnsuring flawless execution of workstream programs, cross-stakeholder summits, communication campaigns, sponsorship pull-through, etc.Engage often with opinion leaders, patient and professional societies, institutional decision makers, and payersLead coordinated pull-through of key programs and above brand campaigns across functions and channelsLead projects through the legal, regulatory, and medical review processManaging program budgets and performance metric tracking to ensure successWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative leader with these qualifications.Basic Qualifications:Doctorate degree & 4 years of Marketing experienceORMaster’s degree & 7 years of Marketing experienceORBachelor’s degree & 9 years of Marketing experiencePreferred Qualifications:MBA in marketing, healthcare management, or related fieldDemonstrated track record of increasing responsibility within marketing, V&A, field sales or medical, corporate communications, etc.Experience in Cardiology or other specialty markets (clinical acumen is key to the success of this role)Understanding of healthcare quality measures and value-based care frameworks (e.g., MIPS, HEDIS, quality reporting programs) and their impact on cardiovascular care deliveryDemonstrated analytical skills and the ability to think strategically and solve problemsDemonstrated ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environmentStrong leadership and ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution2+ years of experience in developing, executing, and measuring marketing campaigns for specialty pr