Marketing Specialist III (Remote Opportunity / Nationwide)

**Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.** ============================================================================== ***By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?*** ======================================================================================================================================================================================================================= **Join us—Where your Career is a Force for Good!** ================================================== **Job Description:** Joining the American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. **Where Your Career is a Force for Good!** **WHAT YOU NEED TO KNOW (Job Overview):** Develops, implements and monitors direct donor marketing strategies for platelet and plasma donors – this involves ideating the overall campaign and the channel marketing contact strategy development, including copywriting, design and channel execution. Strategy development includes physical incentive item selection, sourcing, and distribution. This position also develops and executes: all platelet donation center site change marketing, new platelet donation center launch marketing, and platelet\-specific onsite marketing materials. Works with management to identify, develop, and implement effective and productive marketing strategies for specific internal segments. Develops strategies and tactics across channels (especially promotional toolkits and individual tactics for email, SMS/MMS, direct mail, and phone). The ideal candidate will be a creative content thinker/developer/writer with experience in collaborating around graphic design; physical item/swag item selection, ordering, and budgeting processes; and a data\-driven direct marketing strategist with a passion for saving lives! **WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities):** * In collaboration with the Fixed Site Marketing Program Manager, designs, develops and implements direct\-to\-donor (B2C) marketing plans to s