Senior Strategic Marketing Specialist - Endosafe (REMOTE)

* Req ID \#: 234675 * Wilmington, MA, US; * Wilmington, MA, US * Full time For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well\-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about. **Job Overview** ---------------- The **Senior Strategic Marketing Specialist** translates Endosafe endotoxin testing marketing strategy into execution. This role partners with marketing leadership to plan, launch, optimize, and report on integrated global campaigns. The specialist works cross\-functionally with Marketing Operations, Product, Sales Operations, Market Research, and external agencies to deliver campaign results, accurate ROI reporting, and continuous improvement of marketing effectiveness. This position will work remote from home office. **Job Description** ------------------- **Integrated \& Digital Marketing Campaigns** * Partner with the Endosafe Marketing Manager to develop and execute strategic and tactical marketing campaigns across digital, print, video, and event channels. * Apply modern digital marketing tools and best practices to support a seamless buyer’s journey and enhance sales responsiveness. * Conduct content audits to assess readiness for campaigns, product launches, and major marketing initiatives. * Implement key learnings from campaign performance and continuously refine program strategies. **Lead Acquisition \& Nurturing** * Create and manage lead acquisition campaigns; monitor performance, quantify ROI, and optimize for future initiatives. * Build and refine lead nurturing workflows for inbound and outbound programs through email and digital content. * Maintain engagement studio programs and content, with guidance from the Marketing Manager. **Market Intelligence \& Research Collaboration** * Partner with Market Research to identify lead\-generation opportunities in new and niche markets (e.g., compounding pharmacy, consumer care, dialysis). * Work with business analytics to research market dynamics, identify drivers of growth, and incorporate insights into marketing plans. * Translate research findings into pilot campaigns and scale plans. * Track competitive landscapes and evolving market trends to inform program development. **Content Strategy \& Development** * Develop content strategy proposals with the marketing team, selecting the right formats (digital, print, video, etc.) for each initiative. * Oversee content creation workflows, collaborating with agencies, vendors, and internal copywriters; manage timelines, deliverables, and reviews. * Draft, refine, and distribute product updates, release notes, user guides, valida