Inbound Marketer

Inbound Marketer – RemotePosition Type: Full-Time, Remote Working Hours: U.S. Business Hours Location: Remote (Middle East Preferred)About the RoleAt Pavago, one of our clients is hiring an Inbound Marketer to build scalable inbound marketing systems that generate qualified pipeline through content, SEO, and conversion optimization.This is far more than a traditional SEO role.You’ll create high-quality content, improve search visibility, develop lead magnets, optimize conversion paths, and distribute content across the right channels to drive awareness, demand, and measurable business growth.You’ll work closely with leadership and marketing teams to build inbound engines that turn content into qualified leads—not just traffic.If you understand how search, content, buyer psychology, and conversion work together, and enjoy creating marketing assets that generate real business results, this role is a strong fit.What You’ll OwnContent Creation & SEO Create high-quality, value-driven content that educates prospects and builds authority. Write SEO-optimized: Blog articles Landing pages Website copy Inbound marketing assets Develop content aligned with search intent, buyer journey stages, and conversion goals. Optimize content for: Traditional search engines AI-powered search experiences Featured snippets and AI summaries Continuously improve existing content based on rankings and performance data. Inbound Marketing Execute inbound marketing initiatives across: SEO Content marketing Lead magnets Website conversion paths Social content distribution Build systems that connect: Content Engagement Lead generation Conversion Support distribution through: LinkedIn X Newsletters Other relevant marketing channels Collaborate on website and landing page optimization initiatives. Lead Magnets & Conversion Assets Develop: Guides Playbooks Checklists Downloadable resources Write conversion-focused: CTAs Landing pages Thank-you pages Nurture content Improve conversion rates through stronger messaging and positioning. Support ongoing inbound funnel optimization. Research & Content Strategy Research: Industries Competitors Buyer pain points Search opportunities Identify content gaps and inbound growth opportunities. Develop compelling content ideas backed by research. Stay current on: SEO best practices AI-powered search Content marketing Distribution strategies Analytics & Optimization Monitor performance using: Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs Analyze: Rankings Organic traffic Engagement Conversions Optimize content based on measurable performance. Provide recommendations that improve inbound marketing results. What Success Looks Like Consistent growth in qualified inbound leads. Higher organic search visibility and rankings. Increased landing page and lead magnet conversion rates. High-performing, valuable content assets. Strong contribution to pipeline from inbound channels. Consistent delivery of high-quality inbound marketing initiatives. What Makes You a Strong Fit You understand that inbound marketing creates demand—not just content. You write content that educates, engages, and converts. You understand SEO, AI-powered search, and modern buyer behavior. You balance strategic thinking with hands-on execution. You continuously improve performance using analytics and data. You stay organized while managing multiple marketing initiatives. Required Experience & SkillsExperience Proven experience in: Inbound Marketing Content Marketing SEO Content Writing Strong understanding of: SEO Search intent Inbound funnel strategy Experience using: Google Search Console Google Analytics 4 (GA4) SEMrush Ahrefs Excellent written English and storytelling skills. Experience creating conversion-focused marketing content. Strong research and analytical abilities. Portfolio showcasing inbound or SEO-driven content. Nice to Have Agency or B2B marketing experience. Experience building and promoting lead magnets. Familiarity with LinkedIn content distribution. Understanding of AI-powered search optimization. Experience improving website conversion rates and inbound lead generation. Tech Stack Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs LinkedIn ChatGPT AI Writing & Research Tools What a Typical Day Looks Like Write and optimize blogs, landing pages, and website content. Research search trends, competitors, and keyword opportunities. Build lead magnets and conversion-focused assets. Review SEO and content performance data. Optimize existing content based on rankings and analytics. Collaborate with marketing teams on inbound campaigns. Improve inbound funnels and content distribution strategies. In short: You’ll build inbound marketing systems that turn valuable content, search visibility, and conversion optimization into qualified pipeline and measurable business growth.Key Metrics for Success (KPIs) Growth in organic traffic. Qualified inbound leads generated. Improved key