Senior Digital Media Content Strategist
Humana
32d ago
0$86k - $119kWritingUnited Stateshimalayas
Content-StrategyDigital-Media-StrategyContent-MarketingAudio-Content-StrategyEditorial-StrategySenior-Digital-Content-ManagerDigital-Content-StrategistSenior-Web-Content-StrategistSenior-Content-Strategy-ManagerSenior-Media-StrategistSenior-Content-StrategyDigital-Media-StrategistContent-StrategistSenior
Job Description
Become a part of our caring community
Humana is expanding how episodic content connects with members, patients, caregivers, and communities through meaningful audio and digital experiences. As Senior Digital Media Content Strategist, you will help plan, develop, publish, and optimize recurring content that reaches customers in everyday moments and supports Humana’s brand, business, and engagement goals.
In a typical day, you may manage platform relationships, build and maintain the content calendar, coordinate production needs, guide content development, review performance insights, and partner across creative, digital, analytics, compliance, and business teams to deliver useful, audience-centered episodic content.
The Senior Digital Content Strategist supports the strategy, planning, development, and optimization of episodic content across audio and digital platforms. This role turns audience insights, business priorities, and editorial themes into clear content plans and repeatable publishing routines. The strategist works closely with internal teams and external platforms to ensure content is engaging, compliant, onbrand, and easy for customers to access. This work helps Humana build stronger relationships with members, patients, caregivers, and communities by delivering relevant content in the moments that matter.
Key Role Functions
Manage day-to-day interactions with audio and digital platforms to publish and support impactful episodic content
Develop andmaintainthe content calendar, including themes, timing, dependencies, production milestones, and stakeholder reviews
Lead development of content that engages customers in their everyday lives and supportsmember,patient,caregiver, and community needs
Partner with creative, digital, analytics, compliance, vendors, and business stakeholders to deliver content that is audience-centered, onbrand, and compliant
Use performance insights, audience feedback, and platform trends to improve content quality, engagement, and future planning
Use your skills to make an impact
Required Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, English, Digital Media, Business, or a related field, or equivalent professional experience
5+ years of experience in content strategy, editorial strategy, digital content, audio content, content marketing, publishing, or related marketing communications roles
3+ years of experience developing, managing, publishing, oroptimizingcontent for digital platforms, audio platforms, websites, newsletters, podcasts, or recurring content series
Demonstrated experience building content calendars, editorial plans, production timelines, or stakeholder review workflows
Experience using audience insights, performance data, platform metrics, or reporting tools to inform content decisions and improve outcomes
Preferred Qualifications
Experience developing recurring content within an in-house agency, health care company, insurance company, media organization, publisher, or other regulated industry
Experience managing day-to-day relationships with audio, podcast, content management, publishing, workflow, or analytics platforms
Experience with tools such as Adobe Experience Manager, Workfront,Aprimo, Monday.com, Sprinklr, Adobe Experience Platform, or similar platforms
Experience coordinating vendors, production partners, platform partners, or agency resources
Experience presenting content plans, editorial recommendations, performance insights, or optimization opportunities to leaders and cross-functional stakeholders
Location & Work Arrangement
Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
Periodic in-office work may berequiredto support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic
