Email Marketing Specialist (Salesforce Account Engagement / Pardot)

**Email Marketing Specialist (Salesforce Account Engagement / Pardot)** **Black Health Matters (BHM)** Remote Contract **About Black Health Matters** Black Health Matters is dedicated to advancing health equity by connecting underserved communities with trusted health information, resources, and opportunities. Through digital campaigns, events, and partnerships, we engage our audience in meaningful ways that support better health outcomes. **Role Overview** We’re looking for an Email Marketing Specialist with deep experience in Salesforce Account Engagement (Pardot) to own and optimize our email marketing ecosystem. This role blends execution, automation, and strategy, you will manage campaigns end\-to\-end, build automated journeys, and ensure our email program drives engagement, education, and conversion. You should be equally comfortable building emails, managing lists, troubleshooting issues, and analyzing performance. **What You’ll Do** **Email Campaign Execution** Build, test, and deploy email campaigns using Salesforce Account Engagement (Pardot) Manage: * Newsletters * Event promotions * Sponsored campaigns * Clinical trial awareness campaigns * Pardot forms Ensure all emails meet compliance requirements (CAN\-SPAM, unsubscribe handling, etc.) **Marketing Automation \& Journeys** Develop and manage: * Engagement Studio programs (drip campaigns, nurture flows) * Automated journeys based on user behavior and interests Segment audiences using: * Lists, tags, and behavioral data * First\-party engagement signals (content interactions, form fills, etc.) Implement lead scoring and grading models **List \& Data Management** Manage audience segmentation and suppression lists Maintain data hygiene and ensure proper syncing between Salesforce and Pardot Troubleshoot issues related to: * List visibility * Sync errors * Email deliverability * Unsubscribe and preference center configurations **Performance \& Optimization** Monitor and report on: * Open rates * Click\-through rates * Conversions * Engagement by segment Analyze campaign performance and provide recommendations Conduct A/B testing on subject lines, content, and send times Optimize for both engagement and conversion **Cross\-Functional Collaboration** Partner with: * Marketing team (campaign strategy) * Design team (email creative) * Content/editorial team (messaging) * Client services team (sponsored campaigns) Translate campaign goals into email strategy and execution **What We’re Looking For** **Technical Expertise** 2–5\+ years of experience in email marketing * Hands\-on experience with: * Salesforce Account Engagement (Pardot) REQUIRED * Salesforce CRM (preferred) Experience building: * Dynamic lists * Engagement Studio programs * Custom redirects, forms, and landing pages **Platform Knowledge** Strong understanding of: * Email authentication (SPF, DKIM, DMARC) * Deliverability best practices * Unsubscribe/preference center requirements E