Senior Director, Lifecyle and Email

Who we are:Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.We support 100% remote work for this role!We’d love to hear from you if:Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.As the Senior Director, Lifecycle Marketing, you will own the strategic vision and business outcomes for Tinuiti’s CRM and Retention offering. You will be the primary stakeholder for our most complex lifecycle engagements, ensuring that email, SMS, and loyalty programs are seamlessly integrated into the broader media mix to eliminate waste and drive LTV. You will own the vision for how our clients capture, nurture, and monetize their customer databases through advanced segmentation and automation strategy, while identifying new opportunities for lifecycle to shape retention strategy across the full customer journey and activate CRM intelligence beyond owned channels. You will lead a specialized department of lifecycle experts, translating deep CRM, ESP, and first-party data expertise,, platform capabilities, competitive CRM landscapes, and Bliss Point insights into world-class retention roadmaps. Client Centric Strategic Roadmap: Lead the vision for our most complex enterprise clients, moving them beyond automation into sophisticated, data-driven personalization and predictive lifecycle journeys, and leveraging first-party data from client CRMs to build audiences, power decisioning, and drive growth both within lifecycle programs and across other channels.Consultative Growth: Act as the primary subject matter expert during high-level business reviews, identifying untapped revenue within a client's existing database.Retention Excellence: Build and maintain "sticky" client relationships through proactive communication and a deep understanding of their unique business priorities.Product LedFeedback Loops: Partner with the Product team to bridge the gap between client CRM needs and our proprietary tech; sponsor improvements that drive "Hate Waste" efficiency.AI & Automation First: Champion the use of AI for dynamic content, predictive churn modeling, and streamlining internal campaign operations to drive "Hate Waste" efficiency.Platform Innovation: Maintain executive-level relationships with major ESP/CDP partners (e.g., Braze, Klaviyo, Salesforce Marketing Cloud) to ensure Tinuiti stays at the forefront of AI and other beta features.Bliss Point Integration: Evangelize and drive the use of Bliss Point to measure the incremental lift of lifecycle touchpoints within a multi-channel ecosystem.Lifecycle Capability Evolution: Conduct ongoing comprehensive assessments of Tinuiti’s current lifecycle capabilities across strategy, platforms, data architecture, and operating model. Identify opportunities to modernize and expand the offering, ensuring lifecycle marketing evolves alongside the broader full-funnel media ecosystem.Go-to-Market Reimagination: Partner with executive leadership to re-architect Tinuiti’s lifecycle go-to-market strategy—defining how CRM, retention, and owned media capabilities integrate with media, commerce, and measurement to create a differentiated full-funnel offering for clients.Service Model Innovation: Develop scalable lifecycle service frameworks that connect CRM intelligence with paid media activation, ensuring lifecycle programs drive measurable business outcomes such as improved LTV, customer retention, and cross-channel efficiency.Data & Measurement DrivenAdvanced Analytics Narrative: Convert complex deliverability metrics and cohort analyses into clear narratives QA & Compliance Governance: Oversee high-severity deliverability escalations and global privacy compliance (CCPA/GDPR); ensure rigorous QA standards for complex automated triggers.Testing Rigor: Institutionalize a department-wide culture of hypothesis-driven testing, focusing on incrementality and predictive modeling over vanity metrics.Technical Proficiency: Bring hands-on fluency in CRM and ESP architecture, including building and deploying complex, KPI-based audiences, designing automation logic, and activating retention use cases both within and beyond ESPs.The Tinuiti WayChannel Connective Tissue: