Paid Social Specialist (US)

Our mission at Oura is to empower every person to own their inner potential. Our award\-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. ŌURA is seeking a detail\-oriented and performance\-driven Paid Social Specialist (US) to support the execution and optimization of our paid social programs. This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across platforms such as Meta, TikTok, Snapchat, and other emerging social channels. You’ll work closely with Paid Media leadership, channel leads, analytics, creative, and agency partners to ensure paid social campaigns are structured effectively, optimized rigorously, and aligned to both performance goals and regional campaign priorities. #### **What You’ll Do** #### **Paid Social Execution** * Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc). * Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth. * Conduct ongoing performance monitoring and implement daily/weekly optimizations. **Testing \& Creative Optimization** * Support structured testing across creative variations, audiences, placements, and bidding strategies. * Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives. * Partner with Creative to provide data\-informed feedback on messaging, formats, and content iterations. **Technical \& Platform Operations** * Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration. * Maintain clean account structure and campaign documentation. * Support audience uploads, exclusions, and segmentation strategies. **Performance Reporting** * Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing. * Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting. * Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality). **Cross\-Functional Collaboration** * Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross\-channel strategy.