Senior SEO Strategist

About the Role SEO / AI SEO / AEO / GEO Focus \| Remote (U.S.) TSL Marketing is hiring a Senior SEO Strategist to lead organic, local, AI SEO, and content strategies across a portfolio of B2B technology clients. Our customers primarily include managed service providers (MSPs), IT services firms, cybersecurity companies, cloud providers, and other B2B technology organizations. This is a mid\-to\-senior\-level role for someone who brings deep SEO expertise, strong content strategy experience, and is ahead of the curve with AI SEO / AEO / GEO. This role goes beyond execution — you will own strategy, guide content direction, make recommendations confidently, and collaborate across disciplines to drive qualified organic lead growth for our clients. Why TSL TSL is a tight\-knit, fully remote team that collaborates daily in Microsoft Teams — we move fast, share ideas openly, and genuinely enjoy working together. This role was created because demand for our SEO AI SEO / AEO services has grown significantly, and we want to make sure our strategists can do their best work without being stretched thin. If you’re energized by evolving search landscapes and want to be on a team that’s actively building new approaches to AI visibility, you’ll fit right in. This is a fully remote role available to candidates in most U.S. states. Specific state eligibility is confirmed during the hiring process. Our Customers \& Industry Focus TSL specializes in marketing for B2B technology companies with complex offerings and long sales cycles. As a Senior SEO Strategist, you will work with clients such as: * Managed IT Service Providers (MSPs) * IT consulting and outsourced IT firms * Cybersecurity providers * Cloud services and SaaS companies * Other B2B technology and infrastructure organizations These clients require SEO and content strategies that balance technical accuracy, thought leadership, and conversion\-driven outcomes. What You’ll Do SEO, AI Search \& Content Strategy * Own integrated organic, local, AI SEO, and content strategies for multiple client accounts. * Define content strategies rooted in keyword research, search intent, buyer journey mapping, and AI visibility opportunities. * Develop recommendations focused on AI answer extraction, entity clarity, topical authority, and content structure optimized for Generative Engine Optimization (GEO). * Monitor AI search behavior across platforms including Google AI Overviews, ChatGPT Search, and Perplexity to identify emerging visibility opportunities for clients. * Identify content gaps and opportunities across client websites and key third\-party platforms. * Stay current on evolving AI search signals including EEAT, LLM visibility, and structured data best practices. * Create SEO, CRO, and AI SEO opportunities into concise page, content, schema, directory, and internal linking recommendations. * Build 90\-day roadmaps that connect visibility work to conversions/ lead quality, pipeline impact, and cli