D2C Performance Copywriter

**D2C Performance Copywriter** Reach Digital \| Remote (US or Canada) \| Full\-time or Contract **About Reach Digital** Reach Digital is a Brooklyn\-based creative agency building performance ads for fast\-growing D2C brands. Our team of strategists, editors, and designers ships high volumes of static and video creative for paid social, and we judge our work by one thing: does it perform? **The Role** We're looking for a D2C copywriter who writes to convert. You'll write ad copy and social content across multiple brands, working closely with our creative and design teams to turn briefs into scroll\-stopping hooks, scripts, and captions. **What You'll Do** * Write hooks, headlines, and primary text for Meta and TikTok ads * Script video ads, VSLs, and UGC scripts built around real customer pain points and angles * Write native ads and organic social content that sounds like each brand, not like an agency * Brief creators so their content lands on the angle * Study what's winning (and losing) in ad accounts and use it to shape the next round of creative * Turn around multiple variations fast so we can test more angles **What We're Looking For** * 2\+ years writing performance ads or social content for D2C brands * Experience with VSLs, native ads, UGC scripts, and briefing creators * Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to * Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle * Understands direct response: offers, objections, angles, and why people buy * Experience working with US brands and at least partially on US timezone * Fast, coachable, and comfortable with feedback and quick iterations **The Details** * Fully remote * Full\-time and contract options available * Compensation based on experience **How to Apply** Complete the prompt required on the next screen. Our interview process is primarily video and task based. For the first step, record a video breaking down the best ad you've made (preferably a TOF ad).