Marketing & Communications Manager

**About NatureServe** For 50 years, NatureServe has been the authoritative source for biodiversity data throughout North America. With an international network of over 60 Natural Heritage Programs and Conservation Data Centers across the United States and Canada (“the Network”), NatureServe is the leading source of information on rare and endangered species and the ecosystems on which North American species depend. To protect threatened biodiversity, NatureServe works with over 1,000 conservation scientists to collect, aggregate, and standardize biodiversity statistics, providing comprehensive data to the public for strategic conservation efforts. NatureServe and its network programs develop and manage the most comprehensive data for over 100,000 species and ecosystems, answering fundamental questions about what the critical elements of biodiversity are, where they are found, and how they are doing. **About the role** The Marketing \& Communications Manager is a contributor on NatureServe's Marketing, Communications \& Sales team, reporting directly to the VP of Marketing \& Communications. This role goes beyond digital execution and serves as a strategic partner to the VP, helping to translate NatureServe's scientific work into compelling content, owning digital channel performance, and actively supporting the organization's growing product sales function. This is a newly scoped position designed to match the expanded ambition of the MarCom function under VP leadership. The right candidate brings strong content and digital marketing experience, comfort working with scientific or technical subject matter experts, and the initiative to work autonomously in a remote\-first environment. **What you'll do** NatureServe works with external vendors and contractors across social media, web, design, and technical platforms. This role manages that work while also handling core in\-house responsibilities as needed. The core responsibilities for the Marketing \& Communications Manager include, but are not limited to: **Content Strategy \& Digital Channel Ownership** * Own and manage the content calendar across digital channels including web, social media, email, and campaigns * Develop and execute digital marketing campaigns aligned with NatureServe's strategic priorities and program goals * Translate complex scientific content into accessible, compelling narratives, including impact stories drawn from program teams, Network Partners, and conservation outcomes, for general and professional audiences * Lead social media strategy and execution across LinkedIn, Instagram, X/Twitter, and Facebook **Website \& SEO Management** * Manage NatureServe's website, including ongoing content updates, SEO strategy, and user experience improvements * Monitor site performance using Google Analytics and other tools; surface actionable insights to the VP * Collaborate with external vendors and platform partners on website improvements, integrations, and te