Director, Media Strategy

Director of Media Strategy At Choozle, we believe complexity should never stand in the way of success. We are a remote-first digital advertising software company that simplifies programmatic advertising for growth brands and agencies. Our self-service Demand-Side Platform (DSP) leverages detailed consumer data to power high-impact digital advertising campaigns across display, video, mobile, Connected TV (CTV), and Digital Out-of-Home (DOOH) via access to The Trade Desk and Amazon DSPs.As the Director of Media Strategy, you are accountable for client media strategy from pre-sales through campaign completion. Serving as both the strategic gatekeeper and primary technical advisor to Choozle’s Revenue team, you own the integrity of every media plan across inventory selection, audience definition, and channel and tactic alignment.In partnership with Strategic Account Directors (SADs), Account Executives (AEs), and Sales Leadership, you lead the evaluation, scoping, and qualification of opportunities—ensuring each plan aligns with Choozle’s product capabilities, inventory access, audience strategy, and target margins before activation.Beyond pre-sales, you maintain strategic ownership through execution by leading the Integrated Media Solutions (IMS) team. You guide and mentor Integrated Media Specialists to translate approved strategies into high-performing campaigns, ensuring seamless implementation, ongoing optimization, and measurable client outcomes.Key ResponsibilitiesStrategic Qualification & Sales PartnershipAudit and Scope Early-Stage Plans: Partner directly with SADs and AEs during early-stage planning initiatives to audit, scope, and qualify client briefs, ensuring proposed strategies—across inventory, audience, and channel/tactic—fit seamlessly into Choozle's product offerings and tech stack capabilities.Establish and Run a Partner Deal Desk: Collaborate with Revenue Team Leadership to structurally review margin health, custom data integrations, audience strategy, and inventory packaging for enterprise deals.Govern Inventory Quality: Audit and police inventory performance across active campaigns to eliminate metric-inflating traffic and ensure alignment with approved strategy and supply standards.Curate Premium Supply Partnerships: Engineer custom, premium Private Marketplace (PMP) libraries and secure direct CTV/OTT supply partnerships (e.g., direct streaming networks) that support strategic channel and audience objectives.De-Risk the Sales Pipeline: Vet complex custom requests, define our "right to win," and prevent operational bottlenecks caused by over-promising non-standard execution models or misaligned channel/tactic strategies.Drive Data & Revenue Integrity: Maintain campaign data integrity by working directly with Revenue Leadership to resolve high-complexity data issues and matchback analyses (e.g., historical campaign reconciliations) that fall outside the standard scope of SADs or IMS specialists.Translate Data Into Actionable Growth: Synthesize complex data into growth recommendations, ensuring insights inform both pre-sales strategy and in-flight optimization, and help sales teams build high-impact, outcomes-driven narratives and QBRs for top-tier accounts pacing at $1M+.Solution Architecture & Offering InnovationServe as Offerings Subject Matter Expert: Act as the Subject Matter Expert for premium and high-intent services (such as CTV, advanced Programmatic, Search, and Social), ensuring clear guidance on how inventory, audience, and channel/tactic strategies should be positioned and executed.Build Multimedia Training Resources: Transition the team away from text-heavy technical guides by producing visual micro-content, video walkthroughs, and plug-and-play frameworks to reduce internal ambiguity and drive consistent execution.Bridge Sales & Product Gaps: Identify strategic areas of growth and platform limitations during the qualification and execution phases, feeding those insights back to product/engineering teams to help shape the long-term product roadmap.Redfine Media Planning Performance & Accountability: Working with leadership to define and build a better product that helps our clients invest better and drive growth through quantifiable return on investment across key facets of audience strategy, media planning and execution and measurement.IMS Team Mentorship & Execution DeliveryOversee and Mentor the IMS Team: Lead the Integrated Media Solutions (IMS) team, ensuring strategic continuity from qualified plan through campaign preparation, implementation, optimization, and completion.Maximize Offshore Capacity: Partner with leadership to maximize the efficiency of offshore resources (Cybage), defining clear execution protocols to shift technical button-clicks and HTML tasks away from internal team members without compromising strategic fidelity.Define Execution Best Practices: Establish workflows for how the IMS team interprets brief data, builds media plans, and manages campaign p