Social Media Manager (Strategy & Copy)

Remote (US) \| $600–$1,200/month DOE \| Independent Contractor (1099\) \| Part\-Time, Flexible Schedule **About the Brand** We're about to launch a brand\-new wellness brand, and we're looking for the right freelancer to help build its social presence at an early, high\-momentum stage. The product is a brain health supplement formulated by a PhD neuroscientist, paired with simple daily practices for calm, focus, emotional balance, and long\-term brain health—all built on the idea that you shouldn't have to overhaul your life or become a different person to feel more capable in it. We're looking for someone who gets genuinely excited about that—not a social media generalist looking for another client, but someone who's already living and breathing the wellness space, who can hear a founder's raw idea or read his notes and think, "I know exactly how to make that click for someone scrolling at 11pm." If you want to help shape the voice and system behind a brand this well\-developed, from as close to day one as it gets, this is that opportunity. **The Role** We’re looking for a Social Media Manager that can be the strategic social media expert, copywriter, and brand voice for the brand on social media. Your core mission is to build a high\-converting, sustainable content engine that translates complex, PhD\-backed neuroscience concepts into engaging, human, clear social content—driving viral views, increased brand awareness, email signups, and brand growth while keeping direct founder involvement down to a couple of hours per week. **What You'll Do** * **Strategy \& Content Calendar:** Plan and manage the monthly social content calendar across Instagram, Stories, TikTok, YouTube Shorts, and LinkedIn. * **Founder Direction \& Shot Lists:** You're the social media brain here—the founder is the expert, but you're the one who thinks in content. Take his raw ideas, voice memos, and scientific insights (plus what you're seeing work for competitors and in our own performance data) and turn them into clear content concepts, hooks, and structured weekly shot lists that tell him exactly what to film and why. * **Copywriting \& SEO:** Write high\-converting hooks, video text overlays, captions, and search\-optimized hashtags tailored for health/wellness audiences. * **Community Management \& Engagement:** Serve as the active, human voice of the brand in comments and DMs, fostering high\-quality engagement and audience connection (\~2–3 hrs/week, on your own schedule). * **Content Data Analysis:** Analyze monthly performance data to refine strategy and share learnings with the founder and content creator. * **Async Workspace Communication:** Communicate seamlessly with the founder and team via Slack. **Scope \& Deliverables** * **Monthly content calendar plan:** concepts for 20 posts/month, primarily for Instagram, with a light plan for adapting each for TikTok and YouTube Shorts * **Shot lists/direction for the founder** (talking head or b\-roll) * **C