Performance Marketing Manager (Paid Ads)

Role OverviewAmerica & Beyond is looking for a highly execution-focused Performance Marketing Manager to own and scale paid growth across Meta, Google, and TikTok Shop GMV Ads for our D2C ecommerce business.This is a high-ownership role for someone who understands ecommerce growth at scale, creative testing, attribution, and profitable customer acquisition. We are looking for a hands-on operator who can personally manage campaigns, identify growth opportunities quickly, and drive measurable business impact — not someone who only manages agencies or presents strategy decks.The ideal candidate thrives in a fast-paced D2C environment and understands the balance between aggressive scaling, profitability, inventory management, and brand growth.Ideal CandidateMandatory 4-6+ years of hands-on performance marketing experience for D2C/ecommerce brandsStrong fashion/apparel ecommerce experience is mandatoryStrong hands-on expertise in:Meta AdsGoogle AdsTikTok Shop GMV AdsExperience managing $50K–$500K/month ad spend in the US market - This is mandatoryStrong understanding of:attributionblended metricsecommerce profitabilityscaling paid media profitablyExperience with Shopify and GA4 is mandatoryExperience with attribution tools such as Triple Whale, Northbeam, or Hyros is preferredStrong understanding of ecommerce funnels and customer behaviorStrong creative instinct for fashion/lifestyle advertisingAbility to move quickly, test aggressively, and make data-driven decisionsKey ResponsibilitiesOwn and scale Meta Ads, Google Ads, and TikTok Shop GMV Ads end-to-endPersonally manage campaign execution, optimization, testing, and scalingManage and optimize monthly ad budgets efficientlyBuild and execute full-funnel paid acquisition strategies:ProspectingRetargetingRetentionDrive profitable website revenue growth through improved:MERblended ROASCACCVRAOVWork closely with creative teams to:test hooksscale winning creativesimprove CTRmanage ad fatiguedevelop UGC-focused ad strategiesAnalyze daily performance data and identify scaling opportunities quicklyCollaborate with merchandising, retention, and website teams to improve conversion and customer journeyAlign ad spend with inventory availability, bestselling SKUs, and operational constraintsManage landing page testing and conversion optimization initiativesCoordinate with agencies, freelancers, and creative partners where requiredMaintain clear daily/weekly reporting and forecastingKey Metrics You Will OwnPaid Channel RevenueMER (Marketing Efficiency Ratio)Blended ROASCAC / New Customer AcquisitionConversion Rate (CVR)Average Order Value (AOV)Contribution Margin PerformanceLanding Page PerformanceCreative Performance MetricsWork SetupFully remote roleMust be comfortable working in a fast-paced D2C environmentAvailability for overlap with India team and USA/EST working hours requiredRegular performance reviews and KPI accountabilityCulture FitWe are looking for someone with:Strong ownership mentalityHigh accountabilityFast executionProblem-solving mindsetCommercial thinkingAttention to detailComfort operating in a fast-moving environmentThis role is best suited for someone who enjoys building, scaling, testing, and taking ownership of growth outcomes.Originally posted on Himalayas