Social Media Manager

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally. Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!Credit Acceptance’s in-house Creative team is responsible for producing exceptional concepts and inspiring content, and delivering results for the brand. We’re looking for a Social Media Manager to own and evolve our social presence across both dealer and consumer audiences. You live and breathe social and a pro at translating business priorities into clear, effective social strategies—and then bringing those strategies to life through thoughtful content, consistent execution, and ongoing performance optimization. As a hands-on contributor, you thrive on collaboration and bringing ideas to life to ensure our social presence isn’t just active, but effective, measurable, and aligned to business outcomes.Outcomes and Activities:Social Strategy and PlanningOwn and evolve the organic social media strategy across platforms, aligned to business goals (awareness, dealer growth, consumer contracts)Develop and manage a content calendar that balances campaign support, evergreen content, and timely opportunitiesIdentify where and how social can most effectively contribute to broader marketing initiativesBring forward clear recommendations on platforms, formats, and content approaches based on performance and trendsContent Development and ExecutionCreate and/or adapt social-first content, including copy, light visuals, and short-form video conceptsTranslate business messaging into clear, engaging, platform-appropriate content for both B2B and B2C audiencesPartner with copywriters, designers, and video team members to execute larger creative conceptsEnsure all content aligns with brand standards, voice, and compliance requirementsPublishing and Community ManagementOwn day-to-day publishing across all social channelsManage inbound engagement in accordance with legal and compliance guidelinesMonitor brand presence and sentiment across platformsIdentify appropriate opportunities for timely, relevant participation in conversationsPerformance Analysis and OptimizationDefine success metrics and track performance across platformsAnalyze results and translate performance data into clear insights and recommendationsContinuously test and refine content, cadence, and channel approachPartner with Marketing team to align organic and paid efforts and improve overall performanceKnowledge and Skills:Strong understanding of major social platforms and how content performs across each (We’re currently active or ramping up on Facebook, Instagram, and LinkedIn and exploring other channels.)Ability to think strategically and execute independentlyStrong writing skills with the ability to communicate clearly and adapt tone by audienceWorking knowledge of content creation tools (e.g., Adobe Creative Suite, Figma, CapCut or similar)Experience with social media management and analytics toolsAbility to interpret data and use it to inform decisionsUnderstanding of how organic and paid social work togetherStrong organizational and prioritization skillsClear communicator and effective cross-functional partnerRequirements:Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)3–5 years of experience managing social media for brands (not personal accounts)Demonstrated experience owning and executing social strategies that drive measurable resultsExperience creating and publishing content across multiple platformsExperience analyzing performance and optimizing accordinglyPreferred:Experience in financial services or other regulated industriesExperience supporting both B2B and B2C audiencesFamiliarity with social media compliance considerationsExperience working within an in-house Creative or Marketing teamExperience partnering with paid media teamsCompensation: $70,577 - $82,340 base salary + an annual bonus planThis position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders.#zipINDCSLPBenefitsExcellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, compre