Digital Marketing Manager

Attention: Kapitus is aware that individuals posing as recruiters may be communicating with job seekers about supposed positions with Kapitus. Kapitus has received reports that the content and method of communication can vary, but messages may contain requests for payment (e.g., fees for equipment or training) and/or for sensitive financial information.Kapitus will never ask a candidate for employment for payment or financial information during the initial application or interview process. All open positions are posted in location specific employment portals available at www.kapitus.com/careersAll legitimate Kapitus job postings on employment sites will direct candidates to complete an application through these portals before completion of the hiring process.Candidates with additional questions or concerns regarding any recruiting communications or Kapitus’ recruiting process in general should email recruiting@kapitus.comWe are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization. A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands-on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.What you will do:Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networksBuild online acquisition paths in collaboration with design and front end development teamCreate, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)Continually identify ad run experiments to improve spend performanceStay abreast of latest search marketing changes and best practicesDirectly manage SEM keywords, segments, ads, landing pagesCollaborate with content team and lead SEO strategy and execution for all digital propertiesManage external agencies as neededTrack and report all relevant SEM and SEO metrics to management and cross functional teamsOptimize and manage bids and run multi-variate testing for acquisition pathsReport and forecast spend and acquisition activityMonitor tracking, tags, and conversion goals, flagging implementation issuesWork with sales, IT and marketing team members to execute search marketing initiativesStay abreast of competitive changes and bring new ideas to the teamHelp with other marketing department functions as neededWhat we are looking for:Track record of increasing online acquisitions through path design and campaign management5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display,Previous experience managing annual budgets upwards of $13MMprogrammatic/RTB2+ years of experience supervising search marketing and design teamsExperience with ad networks including those for display, native, direct and programmatic buysHand-on experience with tools like SEM Rush, SpyFu, Google Analytics and OptimizelyExperience with marketing automation software like HubSpot and CRMs like SalesforceDeep understanding of web data and ability to identify actionable insights from dataHighly analytical, adept at making business decisions based on dataSelf-starter with intellectual curiosity and problem solving attitudeDeep knowledge of latest tools, processes and best practices for maximizing online acquisitionExperience in building target segments, optimizing landing pages and using A/B and multivariate testing processesAbility to use AI tools or agents to support research, analysis, or reporting workflowsAbility to collaborate and communicate effectively across organizationBachelor’s or Master’s degree in Marketing, Business or related fieldCreative self-starter, team player with ability to multi-task and focusAbility to adapt quickly to a fast-paced entrepreneurial environmentExperience with SEM campaigns regarding services for small business ownersKapitus Total Rewards Package Includes:Competitive Base Salary Rangeof $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experienceAnnual Incentive Compensation Eligibility –Up to 10% annuallyHealth Insurance:We offer comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels