SEO Specialist

Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world’s largest non-profits to Fortune 500 brands. As of 2023, Velir acquired Brooklyn Data Company, a premier data and analytics consultancy focused on leadership, process improvement, implementation, and advanced analytics.At Velir, we believe people are our greatest asset. Our culture is built on a foundation of trust, collaboration, and continued improvement. We strive for excellence in everything we do, embracing challenges as opportunities for growth. Our success is driven by a shared passion for making a positive impact on our customers, our communities and each other. We are a remote first company that offers competitive pay and excellent benefits.OverviewWe are seeking a mid-level SEO Specialist (3–5 years of experience) to support and execute SEO strategies across a portfolio of clients. This role is ideal for someone who can independently own on-page and content optimization, contribute to technical SEO initiatives, and collaborate closely with analytics, content, and development teams.You’ll play a key role in translating data into actionable recommendations that improve organic visibility, traffic quality, and conversion outcomesResponsibilities:Technical SEO SupportSupport technical SEO audits (crawlability, indexation, site performance, structured data)Identify and document issues related to site health using tools and manual reviewPartner with developers to implement fixes and validate changesContribute to ongoing SEO best practices and governanceOn-Page & Content OptimizationOwn on-page SEO execution across client websites (metadata, internal linking, content structure, schema recommendations, etc)Conduct keyword research and map opportunities to content and site architectureOptimize existing content and partner with content teams on new content creationEnsure alignment between search intent, content experience, business goals, and SEO best practicesAnalytics & Performance MeasurementMonitor and report on SEO performance using tools like Google Search Console (GSC) and analytics platforms (GA4, etc.)Translate data into insights and actionable recommendationsSupport measurement frameworks that connect SEO efforts to business outcomesTools & PlatformsUtilize industry tools (such as Ahrefs, Screaming Frog) for audits, research, and monitoringContribute to scalable workflows and documentation for SEO deliveryCross-Functional CollaborationPartner with Behavioral Analytics, CRO, and Strategy teams to align SEO with broader digital initiativesSupport integrated campaigns that connect SEO, content, and experimentationParticipate in client meetings and contribute to recommendations and presentationsSkillsand Qualifications:3–5 years of hands-on SEO experience (agency or in-house)Strong experience with on-page optimization and content strategyWorking knowledge of technical SEO concepts (indexation, site architecture, Core Web Vitals)Experience using SEO tools (such as Google Search Console, Ahrefs, Semrush, Moz, BrightEdge, Screaming Frog, Answer the Public, Surfer, Clearscope, BuzzSumo)Familiarity with analytics platforms (GA4 preferred)Ability to translate data into clear insights and recommendationsStrong communication, project management, and collaboration skillsExperience or curiosity in search trends, including AEO and GEONice to HaveExperience working with CMS platforms (Sitecore, Drupal, WordPress, Optimizely CMS)Exposure to experimentation or CROUnderstanding of schema markup and structured dataExperience working in a data-driven or integrated digital team Familiarity with building performance dashboardsPhysical Requirements:Frequent sitting at a desk performing work on a computerReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsCompensation Range: $65,000 - 80,000 USD AnnuallyPlease note that compensation packages are finalized after the interview process is concluded. We use a competency-based approach to base pay, which means it is based on the competencies and skills demonstrated for this role.Core Company ValuesTake the Long View - Ensure the company is built to lastBe Courageous - Make the right decisions even when they aren't the easiest decisionsBe Genuine - Bring honesty and authenticity to all that you doWork with Focus + Passion - Display purpose and pride in your work and never stop learningAs an equal opportunity employer, we are firmly committing to diversity, equity, and inclusion in our hiring efforts. We recognize that we need team members from all backgrounds and experiences to successfully shape a positive employee experience as well as deliver our product and service solutions. To that end, we actively seek candidates who can bring diverse experiences and backgrounds to our team. We know that complex factors and systemic bias can get in the way of us meeting strong candidates, so please don't hesitate to apply even i