SEO Specialist

We are looking for an experienced SEO Specialist to coordinate SEO efforts for our clients, including onsite and offsite optimization, keyword expansion research, and backlink research and outreach. We are looking for a cogent and insightful professional who is a great collaborator. The SEO Specialist works with a variety of teams٫ so great communication skills are a must. Current knowledge of SEO best practices and techniques is essential to this role.ResponsibilitiesPerform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specificDevelop and implement link building campaignsMonitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategiesCommunication to team and management on project development, timelines, and resultsImplement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)Monitor and evaluate search results and search performance across the major search channels in order to improve rankingsPrior experience in SEO (5+ years)Bachelor's Degree preferredExperience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)Experience working with CMS environmentsKnowledge of HTML/CSS and website administrationHigh-level proficiency in MS Excel, PowerPoint, and WordExperience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferredAbility to create easy-to-read reports relaying complex data setsComfortable with data, must possess an analytical mindsetAttention to detail and the ability to effectively multi-task in a deadline-driven atmosphereAbility to clearly and effectively articulate thoughts and pointsHigh levels of integrity, autonomy, and self-motivationExcellent analytical, organizational, project management, and time management skillsAll your information will be kept confidential according to EEO guidelines.ESTABLISHED IN 2007, INSEGMENT, AN INC 5000 COMPANY, IS A FULL-SERVICE DIGITAL MARKETING AND ADVERTISING AGENCYLocated at the heart of one of the most innovative technology hubs in the world — Boston, we pride ourselves on bringing our clients quantifiable, high-impact marketing results. Working across strategy, creativity, and a meticulous engineering process, we deliver innovative digital marketing solutions. We want YOU to be a part of an ongoing transformation, taking our email marketing efforts to the next level.Originally posted on Himalayas