Online Membership Associate (Paid Ads Specialist)

Job Title: Online Membership Associate (Paid Ads Specialist)Program: Membership & DevelopmentEmployment Type: [X] Salary [ ] Hourly (exempt – this position is not eligible for over-time) [ ] Part-time [X] Full-time [ ] Temporary [X] RegularReports to: Senior Online Membership AssociateDirect Reports to this position: N/ASalary Range: $57,000 - $65,000*Salary will be determined based on experience and will strictly comply with local and state minimum wage and salary threshold laws in applicable locations.Location: RemoteIs this position in the Bargaining Unit? [ X ] Yes [ ] No *Because this position is in the Bargaining Unit, some fees may be required depending on where the candidate lives as a condition of employment.How to apply: Please apply online by completing our application and submitting a cover letter, resume, and reference list. The position will remain open until filled. The desired start date is 6/15/2026. Only applicants selected for interviews will be contacted. No telephone calls, please.ABOUT THE CENTERThe Center for Biological Diversity, a national 501(c)(3) non-profit organization, believes the welfare of human beings is deeply linked to nature — to the existence of a vast diversity of wild animals, plants and people. Because diversity has intrinsic value, and because its loss impoverishes society, we work to secure a future for all species, great and small, hovering on the brink of extinction. We do so through science, law, activism and creative media, with a focus on protecting the lands, waters and climate that humans, other species and all communities need to survive and thrive.We want those who come after us to inherit a world where the wild is still alive.POSITION SUMMARYThe Online Membership Associate (Paid Ads Specialist) plays an integral role in growing the Center’s online membership base and donations by helping manage the paid digital systems that get high-performing content in front of new and existing audiences. This position will support paid advertising execution, budget pacing, campaign setup, reporting, channel expansion, and distribution workflows across multiple digital platforms. In addition to campaign operations, this role will provide content production support for paid and organic digital campaigns, including light graphic creation, video formatting, asset versioning, and platform-specific creative adjustments. The ideal candidate should have a passion for saving wildlife and wild places; experience with digital advertising platforms; strong organizational and analytical skills; and the ability to support creative production needs that help scale mission-driven content. This position reports directly to the Senior Online Membership Associate.ESSENTIAL JOB DUTIES AND RESPONSIBILITIESHelp implement paid digital campaigns to increase donor acquisition, sustainer growth, donor renewals, upgrades, and overall membership growth.Assist with campaign setup, quality assurance, naming conventions, reporting, and publishing across paid digital platforms.Support paid advertising efforts across Meta, Google, YouTube, LinkedIn, TikTok, and other emerging or relevant digital channels.Develop and execute A/B testing strategies across paid media campaigns, including ad copy, creative, landing pages, audiences, and bidding approaches to improve conversion rates and campaign performance.Manage and optimize Google Ads paid search campaigns, including keyword strategy, bid adjustments, search term analysis, negative keyword monitoring, quality score improvements, and ongoing performance reporting.Work with the Senior Online Membership Associate to monitor campaign performance, identify trends, and help recommend budget and creative adjustments.Work with the Senior Online Membership Associate and Lead Content Producer to support in light graphic creation, video editing, creative versioning, resizing of assets and various other content needs.Help manage and track advertising performance against goals, spend pacing, campaign timelines, and performance benchmarks.Build and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements.Assist in testing multiple versions of creative, copy, audiences, placements, landing pages, and formats across paid channels.Coordinate with content producers to ensure assets are correctly formatted, labeled, delivered, and ready for launch.Help identify new paid distribution opportunities, channels, vendors, tools, and platform formats that could support membership growth.Participate in reporting and analyzing metrics on digital advertising performance, including acquisition, conversion, engagement, cost, and revenue trends.Help customize dashboards and reports to deliver actionable insights on paid ad campaigns.Support the production and maintenance of landing pages, tracking links, UTM systems, pi