Senior Manager - Content Development

Responsibilities: ***(This role has a hybrid schedule with 3 days in office and 2 days flex\-remote)*** Join a dynamic organization driven by our passion for healthcare. UHS is seeking talented individuals who are eager to contribute their expertise and pursue rewarding careers. As a leader in acute care and behavioral health, UHS provides high\-quality care to over 3 million patients annually, across our national network of facilities. The **UHS Corporate Advertising Department** is hiring a **Senior Manager \- Content Development** to develop content plans and advise on content strategy for hospital/system marketing campaigns and initiatives, blogs, traditional print, digital messaging, videos and beyond (in alignment with marketing director, facility writer, design and digital teams). **Key Responsibilities include:*** Edit/review content for corporate, acute care and behavioral health projects; ensures consistency and accuracy of tone, style and legal guidelines * Contribute to development of high\-level corporate initiatives such as annual reports, newsletters, advertisements and publications * Creative thinker who leads or participates in the development of brand messaging, taglines and headlines for facilities and service line campaigns * Contribute to development of naming and brand identity for new facilities, or rebrands of existing facilities, programs and initiatives * Manage and mentor a team of writers and freelance staff; manages facility assignments/workload across team; creates and shares tools and resources to support writers’ creative process * Manage/lead team meetings, trainings, process change initiatives, and provides constructive feedback and direction on reviewed materials; develops and shares best practices with team * Lead content team on appropriate and constructive use of approved AI while maintaining high copy standards * Serve as a key leader and ambassador integrating teams and driving collaboration, creation of top\-notch work and a culture of excellence across the Marketing \& Communications function, interfacing with client facility leadership and local marketing representatives Qualifications: Bachelor's degree with 8 \-10 years' experience in healthcare marketing required.* Expert knowledge of AP Style * Mastery of current copywriting techniques and standards, including appropriate use of AI * Experience with current digital content trends/channels, specifically SEO/AEO optimization * Strong knowledge of technical tools, including Outlook and, ideally, Adobe Workfront; some SEMrush knowledge helpful; ability to learn new platforms/digital tools and share know\-how with team essential * Superior writing skills with experience and expertise across all marketing channels * Exceptional copy editing and proofreading skills * Strong conceptual abilities for developing strategic content to carry through multi\-channel marketing tactics * Creative thinker with experience coming up with and advocating f