Direct-Response Email & SMS Copywriter

**Remote \| Part\-Time Contract \| 10–15 Hours per Week \| $50–$75 USD per Hour** E\-Care Behavioral Institute is a fast\-growing online mental health education company serving licensed professionals. We regularly host live educational webinars, supported by recurring promotional broadcasts and automated email and SMS sequences. Our existing copy performs, but it has never been systematically optimized. We are looking for a hands\-on **Direct\-Response Email \& SMS Copywriter** to take ownership of these channels, improve our messaging, run meaningful tests, and continuously refine performance based on the results. This is a writing and optimization role, not a position focused on creating strategy presentations. You will write recurring promotional emails, improve existing email and SMS flows, test new approaches, and use performance data to determine what to change next. We are beginning with a part\-time contract arrangement. If the partnership is successful and the results support it, there is a clear opportunity to expand the hours, scope, and potentially transition into a larger in\-house role. **What You’ll Do** * Write recurring promotional broadcast emails on a consistent weekly schedule * Review, rewrite, and optimize existing email and SMS automation flows * Develop compelling subject lines, hooks, body copy, and calls to action * Adapt messaging appropriately for email and SMS rather than treating SMS as a shortened email * Write webinar registration, reminder, attendance, follow\-up, and promotional sequences * Develop new copy based on audience motivations, objections, and behavior * Create and run A/B tests across subject lines, hooks, offers, calls to action, and messaging angles * Evaluate performance data and iterate based on open rates, click rates, conversions, and other relevant metrics * Maintain a consistent brand voice appropriate for licensed professionals * Use urgency and persuasive direct\-response techniques without making the messaging feel gimmicky * Provide brief, practical updates on what is working and what should be tested next * Make light copy edits directly inside the email or SMS platform when needed **Required Qualifications** * At least 2 years of experience writing direct\-response email copy * Hands\-on experience writing SMS marketing copy and automated SMS sequences * A portfolio containing actual emails or messages that were sent—not only spec work, mockups, or portfolio summaries * Experience writing for an established list with meaningful send volume * A measurable track record of improving email or SMS performance * Strong understanding of direct\-response principles, including hooks, offers, urgency, objections, and calls to action * Experience writing both recurring promotional broadcasts and automated flows * Ability to write consistently on a weekly cadence and meet deadlines * Native\-level written English and excellent command of tone, grammar, and clarity * Willingness to have your c