Market Launch Lead - Terapia

Terapia is a completely new digital product line, separate from our marketplace, designed to connect patients with therapists for ongoing mental health care. Patients are instantly matched with the right psychologist through a survey, which filters for preferences and therapy style, helping ensure the best possible fit. On the therapist side, Terapia is a fresh opportunity, we onboard new therapists and create a fair, performance-driven system. Launched in Poland in December and now expanding to Mexico and beyond, this role is all about owning, nurturing, and successfully launching Terapia in a new market. Your work in the first 90 days will determine whether we scale, pivot, or adjust our investment. This is a hands-on, high-impact opportunity to shape the future of the product. This is a rare opportunity to launch a new product line from scratch in Brazil, own critical outcomes, and directly shape how Terapia scales in new markets. If you thrive on action, execution, and problem-solving in early-stage setups, this is the role for you.What You’ll DoUnderstand your users deeply: Talk to patients (including unhappy ones) and therapists to uncover blockers, pain points, and opportunities to improve the experience.Drive product and operational decisions: Use Pareto/MVP thinking to prioritize what to build, test, or skip, turning messy inputs into clear actions.Launch and scale the market: Onboard and manage the first cohort of therapists, setting up processes to ensure smooth operations and high-quality patient care.Design and scale GTM processes, creating repeatable playbooks, and growing operations from a handful of users or hires to hundreds.Adapt and improve continuously: Use feedback from users and local teams to optimize operations, product features, and the patient-therapist matching system.Thrive in ambiguity: Navigate challenges, course-correct when needed, and learn fast in a dynamic early-stage environment.Your Goals in the First 90 DaysMake Terapia operational and ready to scale: Establish processes, systems, and workflows—including hiring the first customer success team.Build your first cohort of therapists: Recruit at least 10 therapists who are ready and available to see patients.Gain deep user insights: Interview 20 patients to identify the most pressing problems worth solving.Optimize patient-therapist matching: Refine the survey and matching system to ensure patients are paired with the most relevant therapists.Close the feedback loop: Gather and share insights with local Docplanner teams to improve both operations and the product.We’re looking for someone who thrives in early-stage, action-oriented environments and can turn messy challenges into clear outcomes. You will own Terapia in a new market, driving operations, onboarding therapists, and shaping the product for local users.What we’re looking for:Proven ability to own outcomes end-to-end in a small team or early-stage environment, thriving where things aren’t yet defined.Experience launching a product, market, or operation from zero to first real users—you’ve been there, done that, and learned fast.Strong user empathy: you regularly talk to customers, therapists, or end-users, and make decisions based on real insights.Comfortable making decisions with incomplete information and confidently owning the results.Demonstrated success in designing and scaling go-to-market processesExcellent stakeholder management and communication skills: you can align multiple teams, influence decisions, and keep everyone informed in fast-moving environments.Analytical mindset: you can gather data, interpret insights, and translate them into clear actions.Hands-on problem solverEnglish and Portuguese fluentWhat to Expect from Our Hiring Process We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role):1️⃣ Intro Chat: A first call with our Talent Partner Ainhoa to explore mutual fit around relevant skills, value alignment, and motivation. 2️⃣ SHL numerical assessment: A 20-minute SHL numerical reasoning test to assess your numerical acumen, given the analytical nature of the role.3️⃣ Hiring Manager Interview: A deeper conversation about your background, aspirations, and experience, with Michal (your potential manager) 4️⃣ Business Case: A take-home exercise with dedicated prep time, designed to understand how you approach real-life problems and think through regulatory scenarios. You’ll then walk us through your approach in a collaborative discussion with the hiring manager and another team member.5️⃣ References & Offer! Why You’ll Love It Here💙 Global Benefits – No matter where you are, you’ll have access to:Healthcare insurance – so you can focus on what matters.Wellness that works for you – from gym memberships to mental health support, we’ve got you covered.Time off that counts – whether it’s a vacation, your birthday, or just a day to recharge, we believe in balance