E-commerce Manager — Multi-Channel Online Sales

About Us XPRT Fitness is a Massachusetts\-based wholesale and e\-commerce supplier of strength training and fitness equipment, serving retailers and online customers since 2015\. With 300\+ active SKUs spanning strength equipment, conditioning gear, and racket \& ball sports, our online channels — Amazon, Shopify, eBay, Walmart, and emerging marketplaces — are a meaningful and growing part of our business. We're a small, hands\-on team — every person's work has direct, visible impact on the business. The Role We're hiring an E\-commerce Manager to take full ownership of our online sales channels. This is a high\-impact, high\-autonomy role: you'll start with a focused onboarding period to get up to speed on our current channels, product catalog, and where things stand today, then take on independent, day\-to\-day ownership of channel strategy and execution. This role is built for someone who wants to diagnose what's not working, fix it, and build real growth from there — not just maintain the status quo. What You'll Do * Own day\-to\-day management and growth strategy across our online sales channels — Amazon, Shopify, eBay, Walmart, and other marketplaces * Diagnose and fix underperformance on Amazon — listing quality, product content, catalog health, and customer Q\&A (note: paid advertising/PPC is not part of this role's scope) * Grow Shopify beyond organic traffic — content, SEO, email marketing, and other organic/owned\-channel growth strategies * Maintain and continuously improve our eBay listings and operations * Evaluate and lead onboarding of new marketplace opportunities (e.g., Temu and others as they arise) * Manage our Walmart DSV storefront and ensure ongoing compliance with marketplace requirements * Keep inventory levels accurate and synced across all channels, preventing overselling and lost sales from incorrect stock status * Monitor competitive pricing and manage pricing/repricing across channels, balancing competitiveness, margin health, and consistency with our wholesale pricing policies * Set up new product listings across channels as new SKUs launch, and plan promotional/deal calendars around key sales events * Monitor account health, marketplace policy compliance, and product reviews/ratings across channels, flagging risks or issues early * Track channel performance (revenue, conversion, traffic) and translate data into concrete action * Monitor order fulfillment speed, return/complaint patterns, and customer service quality across online channels, coordinating closely with our operations team to flag and resolve issues — day\-to\-day order processing, fulfillment tracking, and customer service remain owned by our operations team * Coordinate with our operations team on product content needs (photos, specs) and other cross\-functional requests * Take on other duties and projects as assigned by management to support the broader needs of the business Growth Path This is a ground\-floor opportunity: as our online channe