Senior Associate, Copywriting (Advertising & Marketing)

The work we do has an impact on millions of lives, and you can be a part of it.We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most. Role PurposeThis role centers on shaping clear, engaging, and accessible communication that connects people to our brand and offerings. As a Senior Associate Copywriter, you will translate complex financial concepts into meaningful, audience-focused messaging—helping ensure our products and services are understandable, consistent, and relevant across all touchpoints.Working collaboratively with creative and marketing partners, you will balance strategic thinking with strong execution—producing content that not only reflects the brand’s voice, but also supports business objectives and customer understanding.Key ResponsibilitiesCreate purposeful, audience-centered content that aligns with brand voice, product positioning, and marketing prioritiesAdapt messaging for different channels and audiences, ensuring consistency while optimizing for format and engagementTranslate complex ideas into clear, accessible language, particularly in financial and insurance contextsContribute to campaign development, including creating message variations that support audience segmentation and performance goalsDevelop a wide range of content, such as product materials, sales enablement tools, digital and social content, presentations, and marketing communicationsPartner closely with cross-functional teams (e.g., creative, content strategy, marketing) to deliver cohesive and aligned messagingMaintain high standards of quality and accuracy, ensuring all content adheres to brand guidelines and established processesManage multiple projects and timelines effectively in a dynamic, fast-paced environmentContinuously build knowledge of the organization’s brand, products, and servicesSupport an inclusive, collaborative, and creative team environmentTake on additional responsibilities as needed to support team and organizational goalsQualifications & ExperienceProfessional experience: 7+ years of copywriting across multiple formats and channels, with a portfolio demonstrating range and impactClarity and communication: Ability to simplify complex or technical information for diverse audiencesAnalytical thinking: Skilled at synthesizing input from multiple sources into cohesive, effective messagingAdaptability: Comfortable adjusting tone, style, and approach based on audience and channelCollaborative mindset: Open to feedback and committed to continuous improvement through iterationOrganization & accountability: Proven ability to manage competing priorities and deadlinesTechnical proficiency: Experience with project management and collaboration tools (e.g., Workfront, Mural, Figma, or similar)Education: Bachelor’s degree in communications, marketing, journalism, or a related field preferredIndustry knowledge (helpful, not required): Familiarity with financial services, insurance, or investment products, and understanding of marketing and sales processesWhat Success Looks LikeMessaging is clear, consistent, and aligned across channelsComplex concepts are easy for target audiences to understand and act onContent supports business goals while maintaining a strong, trusted brand presenceCollaboration strengthens outcomes and fosters a positive team environmentIND123Employee Benefits:We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards. Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.Accommodations for Applicants with a Disability:If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.We are proud to be an eq