Senior Creative Strategist - Paid Social (Meta Ads)

Senior Creative Strategist – Paid Social (Meta Ads) | RemotePosition Type: Full-Time, Remote Working Hours: EST HoursAbout the RoleAt Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram advertising campaigns.This is not a traditional media buying role focused only on dashboards and optimization.Your primary edge should come from your ability to:develop winning ad conceptscreate compelling hooks and messagingwrite high-converting creative briefsshape storytelling that drives conversionsscale campaigns through creative iterationYou will own campaigns from:idea → creative strategy → launch → optimization → scaleIf you understand that strong performance marketing starts with creative strategy, this role is built for you.What You’ll OwnPaid Social Campaign ManagementOwn and scale Facebook & Instagram ad campaigns across multiple accountsManage campaign performance from:conceptinglaunchoptimizationscalingHandle monthly ad budgets ranging from:$10K–$250K+Maintain accountability for:CPLCPAROASconversion performanceCreative Strategy (Primary Focus)Develop original:ad angleshooksmessaging frameworkscampaign narrativesWrite high-converting creative briefs for:designersvideo editorsUGC creatorsLead UGC strategy, including:scriptingstorytellingvideo directionperformance-focused conceptsContribute directly to ad ideation and creative executionContinuously test and iterate new creative conceptsPerformance OptimizationAnalyze campaign performance dailyIdentify winning creatives and scale them effectivelyOptimize:audiencesofferscreativesmessagingMake data-driven decisions based on campaign insightsCreative + Data Feedback LoopUse performance data to refine:messaginghooksstorytellingpositioningUnderstand why creatives perform — not just what performsImprove campaign efficiency through continuous creative testingCollaboration & OwnershipWork closely with:designerseditorsinternal marketing teamsAlign campaigns with revenue and growth goalsOperate independently with strong ownership over outcomes and performanceWhat Makes You a Strong FitYou think creative-first, not dashboard-firstYou understand the relationship between:creativeofferconversionYou know how to create ads that convert — not just launch campaignsYou are both analytical and creativeYou thrive in fast-paced, performance-driven environmentsYou proactively bring fresh ideas and test aggressivelyRequirements (Must-Have)Experience3+ years running Facebook & Instagram ads at a high levelProven experience managing:$10,000+/month ad spendpreferably significantly larger budgetsExperience handling multiple accounts simultaneously (5+ preferred)Creative Strategy ExperienceStrong hands-on involvement in:ad conceptingcreative strategymessaging developmentcreative brief writingstorytelling for paid adsAbility to create:high-converting UGC conceptsstatic ad conceptsvideo ad narrativesTechnical & Platform SkillsStrong command of:Meta Ads ManagerFacebook Business SuiteMeta Pixelconversion trackingcampaign optimizationStrong copywriting ability for:hooksCTAsad messagingImportantCandidates who have only managed campaigns operationally without contributing directly to:creative strategymessagingad conceptscreative directionwill not be a fit for this role.What Separates Top CandidatesStrong portfolio of winning creatives:UGCstatic adsshort-form video adsAbility to clearly explain their contribution to creative performanceDeep understanding of:creative psychologyconversion flowsoffer positioningExperience managing:$50K–$250K+ monthly budgetsExperience with:UGC workflowscreator coordinationvideo production processesDaily use of AI tools such as:ChatGPTAI-assisted creative workflowsWhat a Typical Day Looks LikeReview Meta campaign performance and identify opportunitiesDevelop new ad concepts and messaging anglesWrite creative briefs for designers and editorsLaunch and test new creativesAnalyze CPL, CPA, CTR, and ROAS performanceScale winning creatives and pause underperformersCollaborate with internal teams on growth initiativesIn short: You drive paid social growth by combining strong creative strategy with performance-focused execution.Key Metrics for Success (KPIs)CPL, CPA, and ROAS improvementsSpeed and quality of creative testingCampaign scalability and performance consistencyConversion performance across multiple accountsAbility to consistently launch winning creativesRevenue growth driven through paid socialWhy This Role Stands OutCreative-first performance marketing roleHigh ownership across strategy and executionDirect impact on growth and revenueOpportunity to shape messaging and creative direction at scaleExposure to:paid socialUGC systemsperformance creativegrowth marketingGrowth opportunities into:Creative DirectorHead of Paid SocialGrowth Marketing leadershipInterview ProcessInitial Phone ScreenVideo Interview with RecruiterClient InterviewOffer & Background Veri