B2C Marketing Manager

We're looking for a B2C Marketing Manager to design and execute the end-to-end B2C marketing strategy, aligned with business objectives and product roadmaps, across a portfolio that bridges crypto and AI-driven financial services. The role involves executing GTM plans for new features and product lines, building user segments, and collaborating with stakeholders across Product, Sales, and Partnerships.Requirements5+ years in B2C marketing within crypto, fintech, or AI-native companies.GTM experience expanding consumer products into new regions or languages.Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.Proven experience running GTM strategies and coordinating across different stakeholders.Strong analytical skills and comfort working with product and data teams to uncover insights.Fluency in using AI tools (LLMs, automation platforms, AI-powered analytics) as part of your daily workflow, not just awareness, but hands-on usage.A self-starter attitude with a hands-on execution mentality and genuine curiosity about what happens when AI meets payments.BenefitsCompetitive market rate salary and performance-based incentives.22 days annual leave with an additional 6 company days, plus bank holidays.Comprehensive health insurance plans.Extensive benefits program.Flexible work schedule and remote work options.Modern offices and co-working spaces across 6 countries.Working equipment.Professional development and training opportunities.Opportunity to shape the initiatives you're working on.Diverse and friendly team.Originally posted on Himalayas