Growth Marketer for Google

About TrafileaTrafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.Why TrafileaWe’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.🚀 We build and scale our own brands.🦾 We invest in AI and automation like few others in eCom.📈 We test fast, grow fast, and help you do the same.🤝 Be part of a dynamic, diverse, and talented global team.🌍 100% Remote, USD competitive salary, paid time off, and more.Job ResponsibilitiesAt Trafilea, you’ll own performance at scale—optimizing Google ecosystems that drive global growth, balancing ROAS, CAC, and revenue across multiple funnels and products.If you’re obsessed with performance, testing, and turning data into profit, this is your stage.Build, manage, and scale campaigns across Search (Brand & Non-Brand), Shopping, PMAX, and DisplayOwn daily performance decisions: budgets, bids, scaling, and efficiency optimizationAnalyze search terms, auction insights, and competitors to unlock growth opportunitiesExecute creative, audience, and structural tests in collaboration with Creative and CRO teamsOptimize the full acquisition funnel—from impression to checkout—to improve CVR, AOV, and profitabilityAlign campaign strategy across channels to avoid cannibalization and maximize returnImplement bidding strategies (tROAS, Max Conversion Value, AI-driven solutions)Monitor performance metrics (CTR, CPC, CVR, AOV, ROAS) and act fast on trendsDeliver weekly/monthly reports with clear insights and prioritized actionsStay ahead of Google Ads AI updates and new features to drive competitive advantageRequirements2–3+ years managing Google Ads campaigns across Search, PMAX, Shopping, and DisplayStrong analytical mindset: you turn data into decisions and actionsExperience managing performance metrics like ROAS, CAC, CVR, CPCBackground in data, engineering, business, or similar analytical fieldsHighly organized, detail-oriented, and able to manage multiple prioritiesStrong communicator and collaborator across cross-functional teamsCurious, proactive, and constantly testing new ideas to improve performanceOriginally posted on Himalayas