Paid Search Specialist

Who We Are:We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.***Proficiency in spoken and written English at an advanced level is required for this role.Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.A day in the life:The Paid Search Specialist is responsible for creating Paid Search campaigns using Google Ads, managing client budgets, and assisting in account analysis & reporting. This role will work closely with Strategists and Account Managers to collaborate on all campaigns and strategies within the Google Ads suite. The Paid Search Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skillsResponsibilities:Manage or support in managing paid search campaigns across various industriesMake daily optimizations and pacing adjustments to campaignsAnalyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusionsHelp determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possibleKeep up your education on industry topicsParticipate in the hiring process ensuring the best resources are selected for the teamClearly communicate with internal agency team about client goals, feedback and scheduled workflowImprove upon paid media processes and innovation of new strategies and techniquesVendor management for new channels and support channelsWork toward developing into a strategist or account managerEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRequirements:Ideally 1-2 years of digital marketing; Agency experience a plusMinimum 6 months of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or servicesStrong Excel skills with clear understanding of advanced Excel featuresAbility to handle multiple tasks in a fast-paced environment and under tight deadlinesDetail-oriented and organized with strong note taking acumenStrong enthusiasm, passion, creativity and commitment to paid media and client workEntrepreneurial spirit with passion for knowledge and personal growthKey Performance Indicators (KPIs):$9.5k team-member EBITDAMaintain below 10% Client Churn Rate6-8 AccountsMost Important Things (MITs):Excellence in channel production and account performanceCross-channel collaborationInternal communicationBenefits & Perks:Base salary + commission opportunitiesMedical BonusFully flex work environment: full-remote, in-office, or hybrid Employee Assistance Program (EAP)Paid Social SecurityUnlimited opportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)Quarterly awards including prize money and recognition for outstanding perfo