Senior Content Engineer for Blexr

About the CompanyBlexrBlexr is the pinnacle of lead generation in iGaming. We’re all about fostering connections that matter. Since the company’s start in 2015, we’ve been on a quest to build leading marketing products. Our story is one of many successes and a few useful failures, through which we’ve grown wiser and more resilient. And, we’ve been doing this together as a team.We create and refine solutions that connect our users with exactly what they’re looking for. Our clients commission reviews and promotional material from us, which allows us to keep our service 100% free for our users. Even so, we ensure to keep our content honest and unbiased.Despite our solutions and products evolving over time, our ethics remain unchanged. Trust and transparency are paramount to us. We lay things bare for our users to help them make more educated and informed decisions online.Our Vision is to be the champion of a better game by keeping our eyes on our mission of pushing boundaries and challenging the norm. Creating brand new experiences and products that enable our users to make the most informed decisions online.About the RoleAs aSenior Content Engineer,you'll act as the editorial and technical owner of one of our flagship slots brands. You'll shape its voice, its slots content strategy, and the systems that let us produce accurate, useful, and distinctly branded content at scale.The brand has grown through the contributions of many writers over many years. The next stage is to give it one clear, recognisable identity: a single tone of voice across every page, review, news article, and on-site communication. You'll define that voice, turn it into standards that can be applied through our proprietary AI content platform, and make sure it holds up in everything we publish.You'll bring deep slots knowledge to the role. You'll understand what players look for when they discover, compare, and play slots, and you'll use that understanding to shape how slot pages and reviews are planned, structured, and created.Beyond traditional pages, you'll lead "content product" initiatives that turn content into interactive, personalised experiences, such as slot tournaments, that build user loyalty, engagement, and repeat visits.You'll also own the continuous improvement of our core automated workflows. You'll run a structured improvement loop in which performance data, quality evaluation, and user signals feed directly back into prompts, templates, data, and review processes, so that our pages keep getting better.Reporting to the Head of SEO & Content, you'll operate as a senior individual contributor at the intersection of content, brand, SEO, product, data, and technology, turning strategic priorities into clear quarterly plans and leading complex initiatives through to measurable outcomes.This role suits someone who sees content as both a brand and a system: recognisable, user-led, measurable, and capable of improving continuously at scale.Key ResponsibilitiesSlots strategy and creation Own the slots content strategy for the brand, defining which slots, providers, themes, and mechanics to cover, how to prioritise them, and how slot content should evolve with market and player trends. Lead the design of how slot pages and slot reviews are created, including the structured data, content models, and editorial rules that make each page accurate, useful, and genuinely helpful to players. Apply expert knowledge of slot mechanics, features, volatility, RTP, providers, and release trends to ensure content reflects what real players care about. Partner with SEO and analytics specialists to decide which slot content to create, update, expand, consolidate, or retire, based on organic performance and user demand. Brand and tone of voice Define and own a single, consistent tone of voice for all content and on-site communications, bringing coherence to a large body of content produced by many contributors over time. Translate that voice into practical, enforceable standards (style guides, examples, rules, and prompt components) that can be applied at scale through our proprietary AI content platform. Lead the restyling of existing content so that legacy pages align with the brand voice, prioritising by traffic, commercial value, and user impact. Design evaluation frameworks that measure brand alignment and voice consistency alongside factual accuracy, completeness, SEO requirements, and regulatory compliance. Content products and brand building Lead the continued development of the brand as a destination players choose, trust, and return to, rather than a site they simply land on through search. Identify, design, and deliver "content product" initiatives that use content to create interactive or personalised player experiences, such as slot tournaments, tailored slot recommendations, and other features that encourage on-site interaction. Work with Product, Commercial, and other stakeholders to turn user-needs insights into prioritised initia