Social Media Manager

Our Mission:Our mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.Our People:People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career. Social Media ManagerDepartmentCommunication & Content / MarketingReports ToVP, PR & CommunicationAbout the RoleSocial media at 6sense is about more than publishing content. It is about building a community of modern go-to-market leaders who want to learn, share what works, and continuously raise the bar.The Social Media Manager is responsible for shaping and executing 6sense’s social presence as a place where marketers, sellers, and revenue teams come to discover new ideas, learn from industry peers, and see what winning teams are doing differently.This role ensures all social media strategy, content, and community engagement reflects 6sense’s position as the leading platform for B2B pipeline generation and a trusted voice for the next generation of go-to-market leaders.Equally important, this role helps activate and inspire internal advocacy across the company. By ensuring employees are aware of the company’s momentum, proud of the impact 6sense is making, and equipped with compelling stories to share, this role helps turn employees into authentic champions of the brand and its mission.The role requires someone who is resourceful and works both collaboratively and independently, exercises strong business judgment, and combines creativity with deep analytical thinking. The ideal candidate is curious, experimental, and driven to build a meaningful and engaged audience.This role reports to the VP of Creative & Communications and works closely with cross-functional partners across Marketing (and beyond) to bring integrated ideas to life.Responsibilities & AccountabilitiesSocial Strategy & PlanningDevelop and evolve the organic social media strategy to grow 6sense’s presence and influence among B2B marketing, sales, and revenue leadersIdentify emerging conversations, trends, and opportunities that position 6sense at the center of industry dialogueTranslate company priorities, research, product innovation, and customer stories into compelling social narrativesContent Development & PublishingLead the development and management of the social editorial calendarCreate and publish high-impact content that educates, challenges thinking, and inspires GTM teams to improve how they operateExperiment with formats, storytelling techniques, and creative approaches that stand out in B2B feedsEnsure social content consistently reinforces 6sense’s category leadership and thought leadershipCommunity EngagementFoster meaningful conversations with practitioners, customers, partners, and industry influencersNurture and support a vibrant community where practitioners can share ideas and learn from one anotherEmployee Advocacy & Internal EngagementPartner with internal teams to ensure employees are aware of and excited about key company announcements, milestones, and thought leadershipCreate and promote opportunities for employees to amplify company news and insights through their own social networksHelp cultivate a culture of advocacy where employees feel proud to represent and support the 6sense brandProvide guidance, inspiration, and resources that make it easy for employees to participate in social storytellingAnalytics & OptimizationMonitor and analyze social performance metrics to continuously improve reach, engagement, and audience growthTranslate analytics into actionable insights and new experimentsIdentify what resonates most with the audience and evolve the strategy accordinglyCross-Functional CollaborationPartner with PR, Events & ABX, Growth Marketing, Customer Marketing, Content Marketing, and Product Marketing to amplify campaigns, launches, research, and thought leadershipBring social-first ideas into broader marketing and communications initiativesHelp turn key company moments into meaningful industry conversationsPerformance MeasurementSuccess in this role will be measured through both audience growth and the depth of engagement within the community, including:Growth of social audience among target GTM professionalsEngagement rates and quality of interactions across priority channelsContribution of social media to brand awareness and pipelinePerformance of social content tied to campaigns, launches, and major initiativesAdoption and participation in employee advocacy initiativesIncrease in employee engagement with and amplification of compa