Email Marketing Manager (Remote First)

About Us:Zensurance is redefining commercial insurance for Canadian businesses. As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive.Zensurance has been recognized for its rapid growth and industry impact:✅ Deloitte’s Technology Fast 50 (2023, 2024, 2025)✅Deloitte’s Technology Fast 500 (2024, 2025)✅ Top Insurance Employers (2022)At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change. If you're looking to build something meaningful in a fast-growing, customer-focused company, we’d love to hear from you!We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries.In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative.If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.Please note: This is a 12-month parental leave contractResponsibilities:Campaign Management: Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation.Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.Content & Design: Write high-converting copy and collaborate on visually effective email templates and layouts.Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization.Requirements:Rich Experience: 5+ years in email focussed marketing roles.Technical Proficiency: Strong, recent hands-on experience with both HubSpot and Salesforce.Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch.Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health.Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates.Communication Skills: Strong copywriting expertise with an eye for design and template structure.Forward-Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.Benefits & Perks at Zensurance:At Zensurance, we know that when our people thrive, so does our business. That’s why we offer a flexible, people-first work environment designed to support your well-being, growth, and success.💻 Work Your Way• Remote-first setup for added flexibility • Home office allowance to create a comfortable workspace• Top-tier tech: "Office in a box" with all necessary tech equipment• Half days before public holidays: Enjoy half days before long weekends❤️ Your Health, Your Way• Flexible health and dental plans for families, including mental health support• Health & personal spending accounts to invest in wellness your way• Parental leave top-up, because family comes first🚀 Investing in Your Growth• Education assistance reimbursement for courses, conferences, books, and memberships• Opportunities to learn from industry experts and grow your career🤝 Staying Connected• Weekly Friday huddles to share updates and connect across teams• Virtual & in-person team-building events to strengthen our cultureWe’re building something special. Come be a part of it!Who We Are:Business is hard work, but insurance doesn’t have to be!We empower business owners with simple, tech-driven insurance solutions through our online platform. Our success is fueled by our team-oriented culture and four core values:DELIVER – We set ambitious goals and achieve them.INCLUDE – We foster an open and safe space for all.INTEGRITY – We do what’s right.INVENT – We create straightforward, innovative solutions.AI Tools and Your Interview:We know AI is a valuable tool, and you're welcome to use it to prepare for your interview. However, please don't use AI assistants during the live interv