Performance Marketing Manager, North America

Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth.“Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We’re constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals.” - James Meincke https://www.linkedin.com/in/jamesmeincke/Your objective is to create sales qualified opportunities by managing our paid channels: → Create ads for search and paid social→ Define and monitor channel budgets→ Optimize every step of the conversion funnel (thanks to our experiment process)→ Follow up with BDRs to get qualitative insights on your actionsWithin 1 month, you will: Experience a comprehensive onboarding that includes an insight to our teams, culture, and productOwn budget and performance for all our core PPC channels in the US: → SEM: Google Ads, Bing AdsDirectories→ PPC: Capterra, E-learning IndustryLaunch your first marketing experiments to scale lead generation while being ROI efficientWithin 3 months, you will: Take over budget and performance for paid social: LinkedIn / Facebook Ads Be accountable for the business opportunities in the US and their cost on paid channelsDefine and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpointPartner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leadsWithin 6 months, you will:Collaborate with the rest of the US marketing team (content, events, product marketing) to create more ambitious & complex campaignsFollow up on business opportunities with Sales Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industryWithin 12 months, you will:Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmapUnlock new paid acquisition channels to scale demand generation in North AmericaThe Skill SetStrong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads)Minimum of 2 years with first-hand online campaign management experienceData-focus: you start with numbers. You’re driven by performanceAttention to detail: you know how to launch a campaign without a glitch and catch every typoAnalytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle themAutonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environmentWritten communication: your written communication is structured and crystal-clearCommand of marketing automation tools (Marketo) and Salesforce a plusExperience in B2B SaaS is a plusEnthusiasm for our culture, explained here: https://bit.ly/Convexity_360LWhat We OfferCompensation: Pay structure includes base salary, variable incentive pay, and company equity 📈Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻‍💻🏆Interview processScreening call with the Talent Acquisition Manager Interview with Global Director of Demand GenerationHomework & Debrief with Global and Local Demand Generation LeadsTeam Interview Culture-fit Interview with Chief Marketing OfficerReferences & Offer!→ Get ready using our Knowledge Base: https://bit.ly/42H1ggCWho We Are360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onb