Demand Generation Manager

Build a multi-channel campaign strategy to drive new prospect and expansion opportunityOwn webinar program development and execution for various industries, use-cases, and awareness stagesWorking with the marketing, sales, partner, and product teams to ensure a system of continuous feedback and improvementTest and optimize new programs and channels. Continuously measure ROI and scale our efforts to drive new businessThink outside the box and build creative customer acquisition and nurture programs that are sustainable and useful for prospects & existing customersCollaborate with sales teams and leaders on campaign implementation and follow upActively monitor all campaign analytics, partner with our operations team to create appropriate reporting on campaign performance and communicate results effectively to the team with recommended actions for optimizationMonitor, assess and report on integrated marketing campaigns performance and provide strategic direction and guidance based on analysis of results3+ years marketing experience, with a focus on SMB marketing An understanding of how to marry data insights with content and creative to create memorable, consumer-grade campaigns Past experience in driving acquisition, expansion, and demand for self-serve trial-based platforms is a huge plusComfortable using Hubspot and SalesforceAbility to build marketing campaigns that serve SMB needs by driving prospects to trial and eventually conversion and expansion. Experience owning end-to-end execution of demand generation campaigns A strong creative mind with the ability to ideate new campaign creatives and collaborate closely Get-it-done attitude with excellent project management skills for complex, cross-functional campaigns.Work 100% Remote. Significant Growth OpportunityKrow provides next generation professional services automation (PSA) that is easy to use and deploy and built on the leading cloud platform from Salesforce.Our PSA application helps transform client delivery with a single unified solution for services teams and companies, providing the most connected and collaborative platform for customer success.Originally posted on Himalayas