Senior Content Marketer, SEO

Headquarters: San Diego, California URL: https://animalz.co We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role — the majority of your time will be spent producing high-quality SEO content yourself — but you'll also bring strategic depth: diagnosing why content isn't performing, identifying opportunities in the competitive landscape, and translating data into action. You'll work closely with a Head of Content on strategy direction while owning execution with a high degree of independence. You'll manage a small number of accounts end-to-end, occasionally oversee freelance writers, and lead performance reporting for your customers. What You'll Do Write gold-standard, hand-crafted content: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards Edit and elevate AI-generated content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example Partner with our AI implementation team to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing (you don't need to build the systems, but you help make them better) Contribute to AEO work—including prompt tracking, citation monitoring, and AEO audits—to improve how customer content surfaces and gets cited across AI-powered search Diagnose content performance gaps using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations Own content execution for 3–4 customer accounts, managing quality, calendars, and deadlines with increasing independence Occasionally manage freelance writers on your accounts, providing clear briefs, feedback, and quality oversight Lead monthly performance reports for your customers, communicating results, insights, and strategic recommendations Join customer calls and build trusted relationships through clear communication and demonstrated expertise Collaborate with design on visuals and graphics that support your content deliverables Contribute to team knowledge-sharing and internal initiatives, including process improvements What We're Looking For 4–6 years of experience in content marketing, preferably in B2B SaaS or an agency setting Exceptional writing ability: You produce publication-ready SEO content with minimal revision, writing clearly and persuasively across formats while adapting to different brand voices Deep SEO knowledge: You're fluent in keyword research, on-page optimization, content audits, and competitive analysis — and you know how to diagnose why a piece isn't ranking and what to do about it Emerging AEO fluency: You understand how AI-driven discovery tools are changing content visibility and are actively building hands-on skills in this space — prompt tracking, citation monitoring, AEO audits, and optimizing for AI Overviews Comfort working with AI content workflows: You can edit and elevate AI-generated content to publication quality, and you're eager to give input that helps shape and improve those workflows over time Analytical mindset: You interpret performance data (traffic, rankings, engagement) and use it to inform content decisions, not just report on them Familiarity with content and analytics tools such as GA4, Google Search Console, Ahrefs, Clearscope, or equivalents AI fluency: You use AI tools to support your workflow responsibly and efficiently, and stay current on emerging best practices Technical curiosity: You genuinely enjoy learning how software products work so you can write about them with authority Content operations: You manage multiple accounts and contributors while maintaining quality and meeting deadlines Strong communication and remote collaboration skills; you build trust with customers through transparency and insight Coachability and ownership: You take initiative, adapt when priorities shift, and are always looking to sharpen your craft Our Values Value Over Vanity: We measure success in customer impact, not surface-level praise. Two Steps Ahead: We're proactive and strategic, solving problems before they become blockers. Power Source, Not Power Trip: We lead through service, energizing teammates and customers. Pursue Mastery: We're always learning, evolving, and testing new approaches. Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of AI. In the Arena: We experiment boldly and st