Director of Content

**CANDIDATES MUST BE LOCATED IN THE UNITED STATES** **About SafelyYou** SafelyYou’s passionate mission is to empower safer, more person\-centered care across senior living through world\-leading AI, industry\-changing hardware, and remote expert clinicians, significantly improving outcomes for residents while increasing peace of mind for families and reducing costs for communities. Originating in 2015 as the doctoral research of CEO George Netscher—and inspired by his own family's experience with Alzheimer's disease—SafelyYou was spun out of UC Berkeley’s Artificial Intelligence Research Lab, one of the top five AI research groups in the world. And today, our company is solving critical challenges in senior living, from resident falls and ER visits to staffing concerns, length of stay, and NOI. All helping ensure that communities can focus on improved care for residents while still reaching their financial goals. SafelyYou is one of five most innovative fall technologies referenced in the Senate Falls Report (2019\), a winner of the McKnight’s Tech Partner of the Year, and has been named to Fortune’s Impact 20 list, which recognizes companies making people’s lives better through innovation. **Your Role at SafelyYou** SafelyYou is looking for a Director of Content to own our content strategy and execution from end to end. You'll lead a full\-spectrum content program — case studies, white papers, research reports, press releases, blog posts, one\-pagers, web copy, email campaigns, and social media — while also driving SafelyYou's presence in traditional search, AI\-generated answers, and emerging discovery channels. This is a hands\-on, senior individual contributor role. You'll set the editorial direction, write and edit content yourself, and manage a network of freelancers and agencies to scale output. You'll report to the VP of Marketing and work closely with teams across the company to surface the stories, data, and proof points that make SafelyYou's content compelling and credible. **Key Responsibilities:** **Content Strategy \& Production** * Own and drive SafelyYou's content calendar in close partnership with the VP of Marketing, aligning content with business priorities, campaigns, and go\-to\-market moments. * Produce and oversee a full range of content assets: case studies, white papers, research reports, press releases, blog posts, one\-pagers, web copy, email campaigns, social media posts, and sales enablement materials. * Write, edit, and review content yourself — this role requires someone who's equally comfortable as a hands\-on writer and as a director setting standards for outside contributors. * Brief, manage, and quality\-control freelancers and agencies, ensuring all outside work meets SafelyYou's brand voice, accuracy standards, and strategic goals. * Partner with stakeholders across clinical, sales, customer success, and product teams to surface stories, insights, and proof points that ground content