Senior Graphic Designer - Paid Advertisement

We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content.Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale.ResponsibilitiesDesign brand and marketing assets across all digital channels: brand, social and paidCollaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projectsConceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines. Produce visuals and storyboards for the video team to animate and editPropose, test and iterating on new design formats based on performance insights Establish and build relationship with the cross-business partners and stakeholdersLeverage AI tools to accelerate and enhance production (image, video)Requirements5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design.A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.)Experience designing for fast-paced marketing teamsAbility to take ambiguous briefs and turn them into clear, compelling visual solutionsStrong organisational skills and comfort juggling multiple projects with tight timelines.A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking.Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition.Graphic Design:Full proficiency in Figma (including components and plugins)Clear understanding of animation and motion graphics principalsStrong storyboarding / storytelling skills (preparing boards for animation)Strong foundation in composition, typography, and visual aestheticsHands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI)A strong point of view on brand and visual storytellingCreate and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing qualityPerformance expertise:Strong understanding of paid media algorithms and platform-specific formatsSolid understanding of performance marketing or conversion-focused designExperience working with hook-driven storytelling frameworksStrong visual awareness and up-to-date trend sensitivityGood to have skills:Animation or motion / editing experienceIllustration or iconography experienceUX/UI design experienceOriginally posted on Himalayas