Growth Marketing Generalist - B2B

Growth Marketing Generalist - B2B🕙 Role details: This is a full time role for 40 contracted hours per week💷 Salary: 40,000€ - 52,000€ 🌍 Location: Remote in IrelandAbout the roleWe're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results.This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between. You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else.Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength.One day, you might be building a campaign asset in Canva, writing a case study, and scheduling a week of social content. The next, you'll updating a landing page, reviewing paid ad performance, and briefing the web agency on a new page. You'll thrive here if you take pride in doing lots of things well, move fast without cutting corners, and care about the commercial impact of everything you make.What you'll be doing day to day Content & creative production — your primary focusProduce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content developmentWrite and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required Own the content calendar and ensure all activity is planned, produced, and published on timeMaintain a consistent brand voice and visual identity across every channel and touchpointIdentify content and creative gaps and bring proactive ideas that connect to business goalsUse AI tools and smart workflows to maintain quality at pace — production efficiency matters hereCampaign planning & executionSupport with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of itWrite ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoringSet up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reportingAnalyse campaign performance, draw out the insight, and apply it to the next oneProduce clear post-campaign reports that demonstrate measurable impactSocial mediaOwn 50% of organic social across LinkedIn and other relevant platformsPlan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing teamMonitor community engagement and respond to commentsReport on performance with genuine insight into what's working and whyWebsite supportCo-own the management of CMS content updates — new pages, copy edits, blog publishingBuild landing pages for campaigns, ensuring copy, creative, and tracking are all correctLiaise with the web agency on development work — brief, review, and sign offContribute to CRO thinking and flag UX / tech issues as you spot themEvents support & wider projectsProvide content and creative support around the events programme and help with on-the-day coordination as/when neededSupport the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market developmentPick up broader marketing projects as the team and business growRequirementsWhat we're looking forExperience3–5 years in a marketing role with clear, hands-on ownership of content, creative, and campaign deliveryA portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are requiredProven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work Experience planning and executing campaigns end-to-end, not just contributing to themProven experience in paid social, website management, and events alongside core content and creative workSkills — must-havesStrong copywriting across formats, with a confident, adaptable brand voiceProficient in Canva and Figma — you use these daily, not occasionallyComfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate levelSolid understanding of campaign planning: objectives, audience, messaging, channel, measurementA strong, creative, and design eye — you know what good looks like, and you can produce it yourselfCommercial understanding — you connect