Lifecycle Marketing Manager - Self Service Cloud

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.What is The RoleWe're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion. You'll translate product signals and user behavior into timely, relevant email experiences, and use data to continuously improve conversion and engagement across the funnel.This is a hands-on role that spans strategy, content, and automation execution. You'll work closely with Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams to deliver email programs that move the needle.What You Will Be DoingOwn end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messagingDesign and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversionScale product-led lifecycle programs across global regions and user segmentsWrite and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stagePartner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messagingManage content review and approval workflows across Legal, Compliance, Product, and regional stakeholdersMaintain a modular content library to accelerate execution and support localizationBuild and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programsImplement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle momentsEnsure program architecture is scalable, well-documented, and follows deliverability best practicesDrive measurable improvement in trial-to-paid conversion rate through targeted nurture programsBuild and optimize onboarding, feature adoption, and re-engagement sequencesDevelop localized nurture tracks to support global audiences across distinct use cases and personasMaintain QA, deliverability standards, and compliance with global email regulationsContribute to documentation and best practices that support repeatable, scalable executionWhat You Bring6+ years of email marketing experience, with a strong track record in lifecycle marketing5+ years of hands-on Marketo experience, including building complex nurture architecturesDemonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement liftExperience working in or alongside product-led growth (PLG) motionsStrong copywriting skills with the ability to write for technical audiences without losing clarityComfort working with product telemetry data and behavioral signals to inform messaging strategyHighly organized with strong attention to detail and the ability to manage multiple programs simultaneouslyCollaborative by nature, with experience coordinating across cross-functional teams in a fast-paced environmentAdditional Information - We Take Care of Our PeopleAs a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.Competitive pay based on the work you do here and not your previous salaryHealth coverage for you and your family in many locationsAbility to craft your calendar with flexible locations and schedules for many rolesGenerous number of vacation days each yearIncrease your impact - We match up to $2000 (or local currency equivalent) for financial donations and serviceUp to 40 hours each year to use toward volunteer projects you loveEmbracing parenthood with minimum of 16 weeks of parental leaveDifferent people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national or