Global Growth Marketing Manager

Dynata is looking for a Global Growth Campaign Manager to help build, execute, and optimize a modern demand generation engine that turns market opportunity into measurable pipeline growth.This role will own the planning and execution of integrated global campaigns across digital, email, webinars, paid media, content syndication, third-party programs, and sales-aligned activation. The ideal candidate is not just a campaign executor, but a data-driven growth marketer who understands how to connect audience strategy, messaging, channel performance, lead nurturing, marketing automation, and sales handoff into one measurable revenue motion.You will partner closely with Product Marketing, Sales, Marketing Operations, Creative, and external agencies to launch campaigns that reach the right audiences, convert qualified demand, and accelerate progression from MQL to SQL to pipeline.This is a hands-on individual contributor role for someone who can operate strategically, execute with precision, and use performance data to continuously improve campaign outcomes.What You’ll OwnGlobal Campaign Strategy & ExecutionLead the end-to-end planning, execution, optimization, and reporting of integrated global growth campaigns aligned to Dynata’s business priorities, target audiences, and revenue goals.Build campaigns across a modern B2B+C channel mix, including email, webinars, paid search, paid social, retargeting, content syndication, third-party programs, landing pages, and sales enablement follow-up motions.Translate go-to-market priorities into campaign plans with clear objectives, audience segments, messaging themes, channel strategy, conversion paths, timelines, KPIs, and measurable pipeline outcomes.Pipeline Growth & Funnel PerformanceOwn campaign performance across the full funnel, with a focus on generating high-quality demand, improving MQL-to-SQL conversion, increasing sales-ready engagement, and contributing to marketing-sourced and marketing-influenced pipeline.Partner with Sales and Revenue Operations to ensure campaign leads are routed, scored, followed up on, and measured effectively through the funnel.Identify friction points in the buyer journey and lead handoff process, then recommend improvements to increase conversion, speed to lead, pipeline velocity, and campaign ROI.Lead Nurturing & Marketing AutomationDesign and manage lead nurture and email programs that move prospects through a multi-touch buyer journey, using segmentation, behavioral triggers, personalization, lifecycle stages, and automated workflows.Build campaign logic that supports different audience needs, including new prospects, engaged contacts, dormant leads, event attendees, webinar participants, and priority account segments.Continuously test and optimize nurture paths, email performance, landing page conversion, CTA strategy, and content offers to improve engagement and funnel progression.Campaign Reporting, Attribution & OptimizationDevelop campaign reporting that connects activity to business outcomes, including engagement, conversion, MQL volume, MQL-to-SQL progression, opportunity creation, pipeline influence, and ROI.Use campaign data to identify what is working, what is underperforming, and where marketing investment should be adjusted.Present clear, actionable insights to marketing and sales stakeholders, moving beyond activity reporting to explain business impact, optimization opportunities, and next-best actions.Technology Stack OwnershipServe as a power user of Dynata’s growth marketing technology stack, with advanced mastery of:HubSpotBuild and manage advanced campaigns, lists, segmentation, landing pages, forms, workflows, lead nurturing, marketing automation, attribution reporting, lifecycle tracking, and campaign performance dashboards.Dynamics 365Manage CRM campaign visibility, pipeline tracking, lead status progression, MQL-to-SQL handoff workflows, sales follow-up alignment, and reporting accuracy in partnership with Sales and Revenue Operations.Canva/FigmaCollaborate with creative and content partners on campaign asset development, landing page design, visual storytelling, campaign concepts, ad creative, webinar promotion assets, and sales enablement materials.Cross-Functional CollaborationWork closely with Product Marketing to align campaign strategy to positioning, buyer personas, priority use cases, market segments, and solution messaging.Partner with PMM and Content teams to ensure campaign landing pages, content hubs, gated assets, and conversion paths are optimized for engagement, discoverability, and conversion.Collaborate with Sales to support campaign follow-up, account prioritization, enablement needs, and feedback loops on lead quality and buyer intent.Manage external agencies and vendors to ensure campaign execution is on time, on brand, on budget, and tied to performance goals.Testing, Learning & Continuous ImprovementRun structured testing across email subject lines, nurture flows, landing pages, CTAs, pai