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Marketing Assistant
Xepas Healthcare
4h ago
0$31k - $37kMarketingKaty, TX, USjobspy_indeed
remoteindeed
Job Description
**Overview**
**NOT A Remote Position**
We are seeking a dynamic and self motivated Marketing Assistant to support our marketing team in executing comprehensive marketing strategies. This role offers an exciting opportunity to gain hands\-on experience across various channels, including digital and print advertising, social media, and content creation. The ideal candidate will have a passion for marketing, strong research skills, and familiarity with a broad range of marketing tools and platforms. As a vital part of our team, you will contribute to increasing brand awareness, driving community engagement, and supporting sales initiatives through innovative marketing campaigns.
**Responsibilities**
* Assist in developing and implementing multi\-channel marketing campaigns across social media platforms, email marketing, and digital advertising channels such as Facebook Advertising and Google AdWords.
* Manage content creation for blogs, social media posts, newsletters, and website updates using WordPress and Adobe Creative Suite.
* Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies.
* Support SEO efforts by optimizing website content and analyzing performance metrics using Google Analytics and other analytics tools.
* Coordinate with clinical teams to align marketing efforts with sales objectives, including advertising sales initiatives and client management support.
* Help manage marketing automation tools to streamline campaigns and improve performance marketing efforts.
* Assist in budgeting for marketing projects and tracking campaign performance to ensure ROI optimization.
* Create compelling copy for various marketing materials, including print advertising, digital ads, and promotional content.
* Monitor campaign results and prepare reports on key performance indicators to evaluate success and identify areas for improvement.
* **Conduct field visit to identified potential clients and network with interdisciplinary teams at prescribers/health institution to initiate contracts**
**Skills**
* Proficiency in SEO best practices and social media marketing strategies across multiple platforms.
* Must be a people person with excellent persuasive skills in B2B marketing
* Experience with multichannel marketing campaigns combining digital advertising, email marketing, content marketing, and print advertising.
* Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for content creation.
* Strong understanding of digital marketing tools such as Google Analytics, Google AdWords, Facebook Advertising, and marketing automation platforms.
* Knowledge of WordPress CMS management and basic HTML coding skills.
* Excellent research abilities combined with strong copywriting skills for engaging content development.
* Experience with B2B marketing strategies and product management support is a plus.
* Ability to analyze data effectively to optimize campaigns and improve performa
