Lifecycle Marketing Manager (Remote)

**Position is Remote (USA or Canada)** No agencies please **About Maximus** ================= **Maximus** (https://www.maximustribe.com/) is a mission\-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8\-figure ARR, and is doubling year over year \- with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, \& Shopify. **About The Role** ================== We’re looking for a Lifecycle Marketing Manager who can take a solid foundation in Braze and turn it into a best\-in\-class messaging operation. This is a individual contributor role responsible for every email and SMS a Maximus client receives, from the first welcome message through ongoing protocol communications, re\-engagement campaigns, and everything in between. You’ll own the full messaging lifecycle: broadcast marketing, behavior\-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in\-house authority on how Braze should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: make every message Maximus sends timely, relevant, and measurably impactful. **What you will own (Key Responsibilities)** ============================================ **Braze Platform Ownership \& Architecture** -------------------------------------------- * Own the Braze instance end\-to\-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene * Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment * Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging * Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real\-time event piping * Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization * Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge **Broadcast Marketing Communications** -------------------------------------- * Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives * Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency * Build and optimize prospect nurture sequences that conv